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How Your Favorite Facebook Games are Using Promo Items as Rewards

There are three overwhelmingly-popular Facebook games that seem to be unavoidable in news feeds these days: FarmVille, Mafia Wars, and YoVille.  I know that many of my virtual friends are addicted to at least one of those games, and now Zynga (the company behind the games) is launching a promotional campaign that uses sweet promo items as customer/fan rewards!

How is Zynga doing this?  First of all, they are offering their exclusive FarmVille, Mafia Wars, and YoVille products at participating 7-Eleven stores; people can buy specially-marked Slurpee cups, coffee drinks, bottled water, and more in order to obtain a code which they can then redeem online in the corresponding game.  This six-week-long promotion started on June 1st, so now is your chance to participate!

I have to say, I’m a HUGE fan of this promotion…and I don’t even play any of the games being marketed.  I think that players are going to be super-psyched about this! Zynga and 7-Eleven have come together to offer exclusive rewards to existing players, but I have a feeling that this promotion will draw a significant number of NEW players as well because they’d be receiving tons of free in-game bonuses. While I was pumping gas yesterday at my local 7-Eleven, I noticed that each pump had a sign above it in order to advertise this promotion; if I had gone in and purchased a Slurpee or a bottle of water that had a code on it, then I probably would have gone online to redeem it even though I don’t currently play any Facebook games.  After all…why not?

Even if you are completely against Facebook games, you have to admit that everyone loves a “treasure hunt” like this one!  For example, maybe the 7-Eleven store down the street doesn’t have every FarmVille product you need, so then you’ll have to drive further to find a store that does…some people may hate traveling to find what they want, but I think it’s an adventure.

Plus, in addition to giving people what they want with the thrill of the hunt and with the products themselves, Zynga is using 7-Eleven’s promo items like Slurpee cups and candy to drive traffic to their website and games (which benefits them).  Because each FarmVille, Mafia Wars, and YoVille item has a special code on it, customers will have to take it home and pull up the game in order to redeem the exclusive prize that goes along with the product.  Voila – instant web traffic!  (If you like this idea and want to generate some more web traffic, you may want to check out one of our articles: “Use Promo Items to Drive Traffic to Your Website“).

What do you think about this promotion?  Which of Zynga’s games is your favorite?  We’d love to read your insightful comments!  Contact Quality Logo Products about our blog or about any of our promotional products by doing one of the following: email us (info@qualitylogoproducts.com), call us (866-312-5646), reply to any of our blog posts, or keep up with us on Facebook and Twitter.  Thanks for reading our blog, and happy hunting if you’re participating in this Zynga/7-Eleven promotion!



Jill Tooley

Jill has been obsessed with words since her fingers could turn the pages of a book. She’s a hopeless bibliophile who recently purchased a Kindle after almost 6 years of radical opposition, and she loves stumbling upon new music on Pandora. Random interests include (but are not limited to) bookstores, movie memorabilia, and adorable rodents. Jill writes for the QLP blog and assists with the company’s social media accounts. You can connect with Jill on Google+.

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