Local television commercials tend to get a bum rap, which is surprising, since they’re some of the most entertaining promotional efforts out there! Thankfully, the folks at IFC feel the same way.
Two of the channel’s most recognized personalities are bringing us the first annual LoCo Awards (short for Local Commercial Awards).
Small business owners are always eager to ham it up in front of the camera to promote their local establishments, often with humorous results. Well, IFC personalities Rhett & Link (of Rhett & Link: Commercial Kings fame) have decided that the time has come for such proactive and outgoing brand owners to get the recognition they deserve, so they’re hosting an awards event/sweepstakes to honor the would-be stars.
Here’s one such, ahem, “star”:
As you may have guessed, there are already several interesting and humorous videos in the running, and the beauty of it is that anyone can log on to vote. Plus, if none of the current submissions suit your fancy, you can always feel free submit the video link to any local commercial you feel is superior. That’s right—you get to submit your own entrees and vote on them! By the way, when you cast a vote, you’ll automatically be entered to win a cash prize of $250—in case you needed some extra incentive.
There are plenty of categories, from “Best Original Song or Jingle” to “Most Overly Dramatic Performance” and more. Know of any local commercials that fit the bill? Log on and submit the YouTube or Vimeo link, and while you’re there, cast a vote (just keep in mind that the deadline is July 20th). The three entries with the highest number of votes in each category will become category finalists. The finalists will be judged and a winner will be selected by Rhett & Link themselves.
We all enjoy a well-conceived and well-executed TV commercial from time to time, but it’s important to remember that the professional-caliber material isn’t all that’s out there. Commercials are an art form in and of themselves, and it’s nice to see lesser-known works have the spotlight for a change. Professional commercials can be entertaining, but local commercials—given just the right recipe of budgetary constraints and overly charismatic actors—can be truly unforgettable.
IFC seems to know a thing or two about online marketing. The potential to win a $250 cash prize just for logging on and voting is a huge draw, but the genius move on IFC’s part is their facilitating social interaction with the brand by appealing to people’s interest in low-budget online videos. This is only the first annual LoCo Awards, but I’d imagine that this is the sort of awards show that will get more and more popular in years to come.
Interested in the LoCo Awards? Do you think it’s an effective way for IFC to develop its online fan-base?
Original image by: fotographic1980