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Inside the Imprint Process: The Hot Facts on Heat Press [VIDEO]

We’re in the homestretch of our “How It’s Done” informational video series! I know, we’re also feeling a little blue that we’ve only got a couple left to share with you. But remember: don’t be sad when it’s over, just be glad it happened. Plus, all our videos are over on our YouTube channel for your viewing pleasure anytime the moment strikes you. Like right after you finish reading this blog post!

So far we’ve looked at screen printing, pad printing, debossing, and the latest one about embroidery. All techniques have their advantages when you’re looking to showcase your business in the best way possible. I particularly liked the debossing video, mainly because I was always jealous of the person who had that professional looking portfolio complete with custom logo. And with a name like debossing how can you go wrong?

Today we’re looking at heat press. Now it may come as a shock to you, but heat press, or heat transfer, uses high temperatures and pressure to basically melt an adhesive design onto your custom T-shirt, tote bag, or lawn chair. It’s really that simple, but the guys do a pretty good job of explaining the process. Onto the video!


That’s a lot of pressure…pushing down on you. Pushing down on…your personalized jacket. Sorry, couldn’t help myself. Heat transfer is a pretty common imprinting process, and as you can see from the video it’s fairly easy to understand. And even though your mom is awesome, she probably doesn’t have the strength to apply the amount of pressure needed to keep those numbers from peeling off of the T-shirts you got for your company softball game. That’s where we come in!

Can’t stand the pressure of heat transfer? Well, like I said at the beginning we have plenty of other methods to get that logo of yours to truly shine. And don’t forget about digital printing! That’s our final video in the series, and it’s sure to leave an imprint on you. So keep coming back here to our blog, or watch our YouTube channel to check out all the printing process fun.

Did you learn something new about heat press? Were you fascinated by the process? Any question you didn’t get answered, and you just need to know about it? We want to hear from you in the comments!

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Shaun Zinck

Raised in the Chicago suburbs, Shaun is a recovering journalist, but still considers himself a news junkie. You can probably find him browsing the endless depths of the Internet reading about both news and sports, or watching the latest viral videos on YouTube. He enjoys cooking dinner for his wife and annoying his two cats until they scratch him. You can connect with Shaun on .


  1. Chase

    Another great video guys! I really do not know how you do it! I love these learning videos they are awesome and informative! I knew about the heat transfer option, but I didn’t know that they used pressure to make sure that it adheres to the item so well! Something else to note, is that this process does not work for all items. :-( But I wish that it would, it would be really cool to get this on some of those items! :-) Keep up the great work guys!

  2. serenity

    Great Post! I love the video! This will be a great help post! I kind of had an idea of how this process works but it is really neat to see it in action. I just assumed that it was a machine and they all we done relatively quickly. I didn’t realize that it’s a person doing each and every item separately and carefully doing the placement of each and every logo.

  3. PMO

    I knew from the name, “heat press” that it was going to be hot, but 310 degrees, good lawd almighty! That’s hot!

    So another great and informative video from the QLP Crew. I love being able to send these out to clients who are curious about the different types of imprints we have available.

    Thanks again, Content and Media for the continuous ass kicking you provide!

  4. Jon

    Awesome video as always… this series of posts is so helpful. I can’t tell you how often I am asked to explain on the phone what heat-transfers look like and why they cost so much more. Seeing how these are made on a factory level really helps complete the picture.
    The phrase I use daily to explain a transfer is “high-quality iron on” is pretty apt when you look at the video … but you can totally see in the video the extent of how “high-quality” the imprint still is. This isn’t the “make your own t-shirt” style at all. This looks way better :) and it is still relatively inexpensive to do on the items we carry on our site. If you need a multi-color imprint, look for the full color transfer and we will be glad to take care of the rest!

  5. Chuck

    Gotta love a great “how to” video. This really brings to light what a heat transfer really is. I know there has been plenty of times where a customer of mine has received a product with a heat transfer and they almost cannot believe how good it looks. Some of them even refer to is as a “sticker” which then I correct them by going into a long educational lecture on what a heat transfer is…..(thank goodness for them there is a video now). But honestly, heat transfers are great because they allow us to print more of our customers full color logos than something that is screen printed or pad printed. As far as I am concerned, the more items that can allow a heat transfer, the more awesome logos we can print. SWEET!

  6. Erin

    This is one HOT demo video!! Pad printing and screen printing a great – but when you need to print fine details in a logo or get vivid full color artwork onto an item, the Heat Press is where it’s. It’s come a LONG way from iron on letters…. just look at the quality of that QLP logo on the cinch up back pack and those jackets! Thanks for another great video to put in my pocket for when customers need an explanation on how great their full color logo can look on an item!

  7. Greg

    Great series of videos. So easy to help explain to my customers that are not sure about the process. It’s great to see how this is done. Pretty crazy that it can get as hot as 310 degrees! Plus all of the videos have that great QLP style and commentary! thanks!

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