Are Your Incentives and Benefits Good Enough for Customers?
I bought a new car a few weeks ago. Anyone who’s done this knows how daunting the car-selecting process can be (never mind the hassle of actually purchasing the car)! There are so many things to consider. What type of car? What type of engine? Front or 4 wheel drive? I could go on for days.
Now, this is the fourth time I’ve bought a car, but this experience was almost one-hundred percent different than any of the other times. Why? For the first time in my purchasing history, the actual car was of a secondary concern.
How could I buy a car and not care about said car first and foremost? It came down to one thing – conveniences. The vehicle I bought (a Mitsubishi Outlander Sport, for you inquiring minds) is so absolutely overrun with little touches of modern amenity bliss that I don’t even care that the engine isn’t quite as smooth or powerful as I like, or that the ride is slightly bumpier than I prefer.
The list of conveniences is staggering for a vehicle in this (fairly low end) price range. Take a look:
- USB music drive in the arm rest compartment
- Steering wheel iPod controls
- Rain sensing wipers
- Light sensing headlights
- Voice controlled stereo
- Auto down AND up windows
- Heated seats
- Automatic climate control
- Keyless entry
- Push start engine
Sure, nowadays a lot of cars will have all of these features, but the best part in this case is that these are all available AT NO EXTRA CHARGE. The base model of the Mitsubishi Outlander Sport is reasonably priced and has all of these I mentioned. Not to mention a 10 year/100,000 mile warranty, great gas mileage, and 0% interest. I try to be a smart consumer and be really careful when I make large purchases, but I couldn’t even give myself a reason not to buy this car.
This just goes to show you – little things matter. There is absolutely no way I would have dropped thousands of dollars on a car if it didn’t have all this. It may not be built like a spectacular performance vehicle, but all these little touches add up to something that just makes it a better choice than a no-frills car of the same value.
Obviously this concept extends far outside the automotive industry. If businesses can just give their consumers those little “something extras,” then it can push a purchase decision in their favor. After all, who doesn’t like luxury without feeling like you’re paying for luxury?
Can you think of any other examples of extraordinary incentives and benefits?