Is Bathroom Advertising Taboo?
Call me crazy, but there is something completely ingenious about bathroom advertising. I was in a public restroom yesterday, and there was a flyer taped to the inside of the stall door; this perplexed me at first, but then I found myself reading it. After all, what else did I have to do at that point? It was a flyer for a local fundraising event, but it was written in an interesting way, so it caught my attention for that as well as for being strategically placed on a bathroom stall door. Normally I would furrow my brow at such a means of advertising, but whomever was behind this campaign seemed to know what they were doing.
If you think about it, this type of ad is great because it is advertising to a captive audience. Why not broadcast your message to people as long as they are just sitting around? There are some limits to this, though, and I think the obvious one is regarding food. I don’t know about you, but I don’t really want to see pictures of food or lists of menu selections when I’m in a bathroom stall. That’s going a bit too far. But I don’t see anything wrong with some well-written advertisements for an upcoming event or with a few eye-catching flyers for department store sales.
I realize that this type of advertising isn’t for anyone, and I also realize that it’s a limited way to advertise because you’d only be reaching people who happen to use one particular bathroom in one place. However, I was recently both amused and informed by it, so I thought I’d share. Feel free to agree, to disagree, or even to agree to disagree. Either way, thanks for reading this!