January 2013 Holidays, Observances, and Awareness Dates: Plan Your Promotions!
Now that the craziness of the December holidays is settling down, it’s time to ring in a new year and get started on some January promotions. Good, bad, indifferent – it doesn’t matter how your promotions and campaigns went in 2012; it’s time to look forward to a new year of possibilities.
In addition to the new year, January also has the inauguration of the President of the United States. This normally happens on the 20th, but since that falls on a Sunday this year the actual swearing-in ceremony doesn’t happen until Monday the 21st. So if you’ve been sitting on any patriotic-themed promos from the summer or the election season, this is a perfect opportunity to pass them out.
What else is happening in January? We’re so glad that you asked!
Admittedly, there isn’t a ton happening in January, so you might find it best to focus on winter-specific promotional items this month. Some areas are lucky enough not to get a lot of snow or get too cold during the winter. But for the rest of us, companies can score lots of brand impressions by handing out ice scrapers, scarfs, or blankets.
Even better? Opt for a mug. Not only are mugs necessary for sipping warm cocoa in the winter, but you can tie it in to a month-long Hot Tea and/or Oatmeal appreciation bash. Hand out some logo mugs to your staff or customers, add some packets of tea or oatmeal, and gather around the computer to read one of the blog squad’s favorite web comics. (Please note: many of the comics contain strong/coarse language.)
If hot tea and oatmeal aren’t your favorites, then perhaps writing strikes your fancy. As January is International Creativity Month and hosts Universal Letter Writing Week, notebooks would make excellent giveaway items this month.
In fact, do one better! Celebrate Thank Your Customers Week by having your sales team write letters to their VIP customers. And if your business is small enough, you could even pass out custom notebooks, personalized pens, or other branded items to anyone who visits your store or office that week!
Now it’s time for a fun fact about January! Did you know that in January of 1888, Marvin Stone patented the first drinking straw? I think we can all agree that the drinking straws are a pretty big deal; without them acrylic tumblers would cease to exist and waiters wouldn’t have anything to give you every fifteen minutes. Sharing this fun fact (and maybe a sweet branded tumbler) with your potential clients would be an awesome way to break the ice!
Interested in any of the products featured on the January 2013 calendar? You can find them right here: Silver Star Klapper, Droplet Figure Stress Ball, Spooner Mug, and Ice Scraper Hang Mitten.
Ready to start 2013 with a bang? Then let us help you with your January promotions! You can contact a Quality Logo Products by phone (866-312-5646), by email (firstname.lastname@example.org), via live chat, or by leaving a comment below!
Have any cool promotions planned for 2013? What are you looking forward to the most this January?