Why the Keurig Brand Rocks and How You Can Follow Their Success
My home away from home is in a place my amazing coworkers and I have affectionately named “Cubeville.” We each have our own cubicle to personalize with photos, posters, Bubba stress balls, whatever we’d like to make the grey walls disappear. For a few Quality Logo Products employees though, something extra is needed to make the workday a bit more enjoyable. In addition to the family pictures and music posters dotted around QLP, you’ll also find mini Keurig coffee brewers in cubicle corners. There’s just something about a cup coffee around 10:30 AM (and another one during the post-lunch lull around 2:30 PM) that makes even a Monday bearable.
Before I run off on a tangent about my love of Kurby (what I’ve nicknamed my Keurig) I want to give concrete reasons why this coffeemaker company rocks and which tips you can steal to be more successful!
Keurig’s Customer Support
Embrace technology, don't fear it.
Not only do they have an awesome presence on Facebook and Twitter that customers can post questions or comments to, BUT a representative monitors it and answers them in a timely manner! If you’re more traditional, then Keurig has you covered there as well. They still have the old-school methods of communication that many people take advantage of, like their customer service phone number, so no one is left out.
Your takeaway from Keurig: Don’t be afraid of new technology. If your customers are using it on a daily basis, then so should you! A competitor may snatch up potential customers while you’re still weighing your options.
Keurig’s Amazing Products
Add variety to your products and services.
If variety is the spice of life, then Keurig’s product selection is the bhut jolokia pepper: as spicy as it gets! They offer a brewer for everyone’s coffee (or hot chocolate or tea) consumption level. They haven’t excluded any market out there and they have made themselves highly accessible to different groups of coffee drinkers.
Your takeaway from Keurig: Experiment with your markets and your products. Just because it’s logical to sell product X to audience Y, doesn’t mean you should completely exclude audiences W, X, and Z.
Keurig’s Strong Customer Base
As any seasoned business professional knows, you’re just wasting time and money if you’ve got a great product but nobody knows about it. Keurig, however, doesn’t have this problem. When I asked fellow colleagues what they liked best about their Keurigs, I received a flood of emails. Overwhelmingly, people praised its affordability:
“It makes just one cup of coffee and it doesn’t cost me $5 (aka Starbucks).” -Chase P.
“Makes coffee quick and inexpensively.” – Ian D.
With today’s economy, no one is exactly clear what tomorrow will bring. However, when you brew your own coffee at home, YOU control the price and taste!
Another feature praised was the variety available:
“I love the variety you get with all of the different flavors.” – Michelle K.
“The My K-Cup is the best! So much better than instant coffee.” – Mandy K.
There are so many choices out there for both coffee lovers and coffee loathers alike. From their 200 varieties available; coffee, tea, hot cocoa and iced beverages, they’re sure to have something for everyone.
The final characteristic that people really love about the Keurigs is the convenience factor:
“I love it. Less hassle, less clean up, more flavors, more time to work!” – Mike W.
“I love the convenience of one cup without having to worry about making too much, or too little. It’s like I have my own barista in my office.” – Leo A.
Listen to what customers are saying!
Some mornings just two cups may be all that’s needed to get going, whereas others (typically Mondays, in my experience) you need a pot and a half to start up. Who else can better decide how much you’ll need than yourself?
Here’s your final takeaway morsel from Keurig: Listen to what your customers want. Don’t just brush it off when they say they want a product that offers affordability, variety, and convenience. Take that information and do something with it!
With all the news regarding the Netflix price hike and their latest customer service issues, it’s nice to see that a company out there truly cares about its customers. Whether or not you have a Kurby or a Big Poppa (Leo’s Keurig) in your cubicle or house, anyone can agree that excellent customer service, amazing products, and a loyal customer following are things that every company should strive for.
My caffeine-induced rant is over, but now it’s your turn! How do you feel about Keurig? Is there a product or company out there that you can’t help but sing their praises (or shout their downfalls)?
Image credit to Sheree K.