In a previous blog, I talked about what the NBA would need in order to bounce back from the dreaded lock-out (that hideous work stoppage that cost the league games and has forced players into a grueling schedule that keeps them roaming like gypsies). They needed a miracle… Or at least the facsimile of one. Ask and ye shall receive.
JEREMY LIN, a relatively unknown backup backup point guard has turned the basketball world upside down. A true Linderella Story!
‘Linsanity’ struck! Bringing with it: championship aspirations in The Big Apple, a hoard of ‘Lin’ puns and skyrocketing the NBA back into the global spotlight.
A Harvard graduate who went undrafted, Jeremy Lin was cut by two different teams before signing up to ride the New York Knicks bench as the team limped along.
He slept on his brother’s couch, saving the unguaranteed $800 thousand he was making (the league minimum for a second year player), because he never knew when his rollercoaster ride might end.
Finally, due to injuries, he got his chance to play. From there, a Lin’spiring tale began to take shape.
He came out on fire (not literally, that would be a hate crime). In his first 5 starts, he scored more points than any other player in their first 5, beating the likes of Lebron James, Michael Jordan, and Kazaam himself, Shaquille O’Neal).
He’s averaged 24 points and 9 assists a game (the kind of numbers you’d put up playing a video game on Super Lintendo) while leading the Knicks to an 8-2 record. Those 8 wins matched the team’s total wins all year up to the day we all went Lin-sane.
And being of Taiwanese-American descent, a whole new part of the world is tuning in to watch this kid play. Each game the Knicks play seems to set a new ratings record for their network.
Since Lin went on this tear, Forbes says his brand worth has risen up to $14 million! He’s tied with Kobe Bryant for 6th among athletes worldwide. What’s good for him is great for the New York Knicks, and is as good as gold to the NBA.
His #17 jersey is flying off the shelves, and Nike has even begun production on Lin’s own shoe.
He’s become a solid Linvestment, as the Madison Square Garden Company (owners of the Knicks, among many other brands) has seen its stock rise from $29 a share to just above $31. This has added $139 million to the company’s market value in just two weeks!
The world is watching. This Lin-tense pressure could rattle even the staunchest of athlete. Jeremy Lin now has a daunting task in front of him. He must take the NBA to Linfinity and Beyond!
What do you think?