what-if-i-don't-have-a-logo

I Don’t Have a Logo!: Tips, Tricks, and Services to Make Fabulous Promo Items Without a Logo

Before we changed the company description on our Facebook page, the number one question we got from our fans was how much we charged to design a logo.

Well, while logo is definitely in the name Quality Logo Products, we would have to break it to them that we don’t design logos, we just put them on cool stuff.

Facebook has a character limit on our company description, because otherwise we would continue to say that you don’t always need a logo to get a cool, custom promo item.

It’s true! If you’re looking for a customized product for an event like a wedding, birthday, family reunion, or bar mitzvah, there’s a good chance that you don’t have a corporate logo anyway. And that’s not a problem.

I’m going to outline the process our in-house Art Department uses for creating imprints. This way you can use them when designing your own artwork or at least know our process when we help you create your custom items! Best of all, the majority of our artwork services are absolutely free. The only thing we charge for is if we need to change your images into vector artwork files.

The Big Three

It is actually pretty impressive what artwork you can create with very minimal design knowledge. Here at Quality Logo Products we use three things to help create your artwork:

  • Text
  • Font
  • Clip art

Sometimes we use all of these, and sometimes we just use text and fonts.

Text

For text this can be as simple as your name or go up to an entire tagline. Examples include “Mary’s 50th Birthday” or “2015 Kent Family Reunion.”

Depending on the item you want to buy, this may be all that you need. Items with skinny imprint areas – like pens and sunglasses – actually look the best when you limit your imprint to a simple line of text.

Font

When it comes to a promotional item, sometimes using a fun, simple, creative, loopy, or wacky font can say more about your brand or event than all the pictures in the world.

We have a list of fonts on our website that are available to use. But don’t feel limited by the twenty pages of fonts – we’re downloading new ones every single day.

Pro tip: Even if you love that decorative or distressed font, make sure that your text is still readable. You don’t want to put a lot of time and money into promo items just to make them unreadable!

Text and font go a long way in creating a great giveaway. Check out these actual customer picture examples here:

boston-college-sunglasses

circle-flyer-faith

See? They both have skinny imprint areas and these customers decided only to use text. Their products look absolutely fantastic and they didn’t even have to go to a graphic designer or get themselves a logo!

Clip Art

There is a lot of free, high quality clip art on the internet. Additionally, QLP maintains a subscription with Clipart.com so our customers can use icons and images on their artwork.

Clip art can be a very simple, classy addition to a wedding image or a homecoming or prom dance giveaway. Image you’re having a beach-themed party. Adding a simple palm tree to your text of “Sam’s Beach Bash ’14” gives your giveaway even more of an imprint.

Check out this example of some cups we did for a customer’s wedding.

mood-cups-wedding

The simple addition of a heart icon really gives this cup a memorable look!

Stock Backgrounds

Now say you want to create some personalized mouse pads, sticky notes, or magnets. The great thing about these products is that you (generally) have the capability to design the entire surface of the product. That means that you’ll have a huge canvas to promote your event or organization.

Want some even better news? Many of the factories we work with have a lot of stock backgrounds available for customer use.

So say you want to get your school name printed on some apple note pads. Instead of stressing about how you’re going to design the apple to fit into the die cut apple shape, you can just use the stock background and lay your text over that.

applet-sticky-note-pad-extralarge

Where QLP Comes In

Still not sure if you’re ready to tackle artwork for your promo items yourself? That’s not a problem. Everyone in our Art Department has basic graphic design and Adobe Illustrator training so that they can help you create a design that you love.

If you have a general vision for your artwork, our customer service team will chat with you and get a sense of what you want your items to look like.

Take a look at this artwork our team created recently. After chatting with the client, they used just text, fonts, and clip art to create this:

bat-mitzvah-art-proof

It’s simple, elegant, and is going to look absolutely wonderful on the item:

bat-mitzvah-final-product

Please note: this is an art proof and the image may look slightly different once screen printed onto the actual backpack.

As always, you will have final say over how your art looks. If you work with us we require an art approval before we send your items into production – we want to make sure that you’re happy with what you’re getting!

As you can see, you don’t have to have a detailed, official logo to get some fabulous giveaways! A little mixing of text, clip art, and the QLP Art Department, and you’ll have a finished product that you’ll love.

If you have any questions at all, we would love to hear them! You can contact us by email (info@qualitylogoproducts.com), by phone (866-312-5646), via our live chat, or by leaving a comment below.

Disclaimer: Even though we offer many artwork services to make your promotional items shine, in no way do we consider ourselves graphic artists. If you are looking to get a logo designed for your company or organization to use on your website and other branding, we highly recommend you work with a professional.

Have you had artwork created by our team? Were you under the impression you needed a logo to get promo items? Are you inspired to design something of your own?

Quality Logo Products



Mandy Kilinskis

Mandy is proud to be a part of QLP’s content team. A self-professed nerd, her interests include video games, sitcoms, superhero movies, iPods and iPhones but never Macs, and shockingly, writing. Her claims to fame are: owning over forty pairs of Chuck Taylor All Stars, offering spot-on coffee advice, and knowing an unbelievable amount of Disney Princess facts. You can connect with Mandy on

Comments

  1. Jay

    Great post, Mandy!

    These are definitely helpful tips for people who don’t have a logo, but equally important for people who do. A lot of times customers will want to print logos on items that are either too small for the level of detail the logo requires or they want the logo, which WILL fit, but also want a phone number, URL, etc.

    I always tell them that “logo” is in our company name, we TOTALLY get it. However, unless you’re Nike or Apple or any internationally recognized branded company, the logo sometimes isn’t as important as contact information. If I get a free pen from say… Jim’s Plumbing, who happens to have a really sweet full color logo on his pen that used all the room where a phone number could have gone that’s great. However, if I turn on the sink in my kitchen and water starts leaking all over the floor, that logo is absolutely worthless to both myself and Jim.

    I know where to get Nike’s, and I know where to get iPhones and MacBooks. However, if you aren’t a Nike or an Apple, your logo won’t make the phone ring or emails come flooding in… but your phone number and website do!

  2. Anthony

    This is a great article for trying to work with customers put their logo on our products. It can be rough when they have artwork that can’t be printable on and item due to it not being able to fit in the imprint area correctly or it being so small that details and text with the artwork will fill on the product itself. I like how you kept it simple with the big three and give customers a look on how good products can look even if they don’t have a logo. Good job! :)

  3. Leo Avila

    Its amazing how simple a font change can make the text jump right off your item. I swear there is a font for everything, It takes a good rep to nail it, and make your promo item stand out. BAMMM!

  4. Greg

    The right font on the right item will make for a great looking promotional product to get your company name out there, and to get those phones ringing!

  5. Jen

    Awesome tips as always, Mandy! I do have to agree with Jay; if there is no “call to action” on the item, unless you are a nationally recognized brand, your marketing dollars will be wasted.

    With that being said, it can be difficult to have your artwork remain consistent on so many different items with various imprint areas. Do you think its important for companies to designate a font to promote further brand recognition in this case?

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