Could There Really Be a Market for Underwear-of-the-Month Clubs and Vending Machines?
As I was driving to work Monday morning half listening to talk radio, I heard the host mention an underwear vending machine. I turned the volume up to find out what in the world they were talking about. The host continued with his story about a company distributing vending machines in the LA area that exclusively sold underwear. They joked about people only needing the vending machines when they have a bowel movement in their pants.
After arriving at work I forgot about the crazy vending machine until about 2pm. You know, the “Why the hell isn’t the day over yet?!?” hour (*Note how I turned my would-be Monday afternoon laziness into actual work.) My mind started to wander, and I eventually debated about whether there was any market for an undergarment vending machine.
Underwear of the month?
Apparently Me Undies thinks that there is. The founders of Me Undies not only invented the underwear vending machines but have also designed an exclusive internet club for underwear of the month (a lot like Shoe Dazzle). For $16 each month, you receive an exclusive e-mail with a new pair of undies to purchase. You don’t have to buy the product each month, but you have to decline within the first 5 days of the e-mail or your credit card will be automatically charged $16 on the sixth day and you’ll be issued a credit good for one pair of underwear.
Here are a few pros and cons of Me Undies’ underwear clubs and vending machines (as I see them, at least):
Pros for the exclusive club:
- They have a great return policy: 100% satisfaction guaranteed or you get a full refund and keep the undies.
- You won’t have to ever go out and buy new underwear at a store.
- Free shipping on all orders in the continental US (Sorry Alaska and Hawaii).
- They use good quality fabric and are confident they have the best undies you will ever own.
Cons for the exclusive club:
- There is a small size selection.
- You get charged each month if you forget to decline the order.
- It’s expensive: $16 for one pair of undies, yikes!
- You only get a new choice once a month and older selections are not always available for repurchase.
Pros for the vending machines:
- Convenient in case of emergencies.
- Same as the exclusive club, they use good quality material.
- Last minute gifts, maybe? (It’s a stretch.)
- Would be great in hotels, gym locker rooms, airports, and night clubs (in case you lose the pair you went in with, haha).
- Great for recreational scavenger hunts.
Cons for the vending machines:
- Some people won’t wear unwashed clothing, especially underwear.
- It’s not impulsive like candy and soda; it’s really just for emergencies.
- Same as the exclusive club, it’s expensive and there is a small size selection.
They gave me PINK undies this month instead of PURPLE! My life is over!
For someone who hates shopping for underwear, fits in the sizing chart, and has unlimited funds for underwear; this online club is perfect. But for the average person, this would be a hassle and a huge waste of money. However, I think the vending machine could get a lot of business in the right setting: hotels, locker rooms, etc.
But let’s get real, who is this market really geared toward? I really can’t figure it out. It’s not the average woman, because most women don’t mind shopping to pick out their panties in a store/ boutique or online. And it’s not the average man, because in my experience most men don’t care where their skivvies come from, as long as they fit, are cheap, and don’t have a floral design. The underwear enthusiast market seems a little bit too niche, doesn’t it? Is this concept too specific? I think it might be.
So who would buy underwear at $16 a pair? Would you or do you know someone who would go nuts for this exclusive club? Let us know what you think in the comment section below!
Image credit to Clipart.com.