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Honeysuckle is so 2011. It’s time to vamp up your promotions with the most sizzling color of 2012: Tangerine Tango.

This beautiful reddish-orange color was named the Pantone Color of 2012 because of its versatility and dramatic energy. It’s bold enough to get attention without making people feel like they’re at a construction site. What do you think of it? Experts claim that Tangerine Tango looks great on anyone, which is one of the many highlights of its appeal.

Orange is my favorite color (particularly the rich, reddish shade that is Tangerine Tango), so I’m psyched about this choice. Leatrice Eiseman, Pantone Color Institute’s Executive Director, had positive feedback about it, too:

Sophisticated but at the same time dramatic and seductive, Tangerine Tango is an orange with a lot of depth to it…[r]eminiscent of the radiant shadings of a sunset, [this color] marries the vivaciousness and adrenaline rush of red with the friendliness and warmth of yellow, to form a high-visibility, magnetic hue that emanates heat and energy.

Sounds delightful.

If oranges already adorn your ads or emphasize your logo, then there’s plenty of room for this color in your marketing efforts in 2012. Let’s take a look at a few potential promo items that’ll pop with the help of orangey-reds (please forgive my crude design skills…the products shown are meant to be indicative of color contrast only. Working with a QLP customer service rep will make sure your design is spiffy enough for publication and also ensure that your artwork is vectored and jagged-edge free):

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Just look at that color contrast! From purple stress balls and green drawstring bags to classic black or white backgrounds, there are so many products that could benefit from the cheeriness of Tangerine Tango.

Even if your logo doesn’t include any orange, you can still find ways to use this gorgeous shade on your promotional products or in your advertisements. Be subtle and use Tangerine Tango on border boxes or for plain-text message lines — you may find that it complements your color scheme. It’ll fit right in with spring giveaways! For example:

NOTE: Again, this is just an example that I’ve created. I’m not terribly experienced in graphic design OR graphic design programs — however, working with a Quality Logo Products customer service representative would give you a more accurate visual of your product proofs!

If you’re interested in printing promotional items using Tangerine Tango, then we can make that happen. An additional ink charge would apply, as with any Pantone color, but it’s minimal and more than worth it. This pretty orange could be that oomph you need to be the biggest and brightest brand in 2012! Click here to find out more about Pantone and about the printing process we use. We also recommend that you talk to a QLP representative for more details — you can do this by calling us at (866) 312-5646, by emailing us at info@qualitylogoproducts.com, or by chatting live with us.

What do you think of 2012′s hottest Pantone color, Tangerine Tango? Could you see yourself in this hue?

Article by Jill Tooley

Jill has been obsessed with words since her fingers could turn the pages of a book. She’s a hopeless bibliophile who recently purchased a Kindle after almost 6 years of radical opposition, and she loves stumbling upon new music on Pandora. Random interests include (but are not limited to) bookstores, movie memorabilia, comic book conventions, and adorable rodents. In addition to managing the QLP blog, Jill also manages the content development team, assists with the company’s social media accounts, and writes like a fiend whenever given the chance. You can connect with Jill on Google+.