How Monsters, Zombies, and LEGOs Can Help Your Social Media Marketing Efforts
Having an online and offline presence is an important rule of thumb for companies nowadays; brands should go where their customers are and be as transparent as possible. I know you have Facebook and Twitter accounts all made up and updated regularly, but let’s pretend you have a spare twenty minutes during the day to update yet another social media network for your business. Where would you go? Pinterest? Tumblr? How about a social network devoted to LEGOs? Oh yes, it does exist!
With all the buzz about Pinterest going on and how it’s “revolutionized” searching the internet and interacting with others — especially potential customers — I thought there had to be other sites to check out, too. The internet did not disappoint! I’m pleased to bring you five awesomely random social networks that you can join and further connect and interact with your customers, or other like-minded people, if you want to stray from the traditional.
Although I had fun playing Barbies with my neighborhood friends when I was younger, I also loved opening up a bin of LEGOs, dumping them out on the living room floor, and building whatever came to mind (my mom didn’t share this same love most days). Now, many years later, I still adore these toys. When I heard about ‘Rebrick’ I smiled from ear to ear. This social networking site wishes to celebrate the loyal and hardcore LEGO fan community for their long-term devotion by providing a “hub to gather the most interesting, off-the-wall and astonishing user developed Lego creations in one place.” Kind of makes me want to go home and build something with my old LEGOs just to contribute a picture!
If you’re a Lady Gaga fan (or just a fan of being called a monster), then finally your prayers have been answered with the ‘Little Monsters’ social network. Currently, the tagline for this social network is, “Request an invite to be among the first to experience a new community only for Little Monsters. Because you were born this way!” All cheesiness aside, Lady Gaga’s fans are some of the most loyal fans in the world and being associated with them could do wonders for your brand’s credibility and standing. Now you can get back to rocking out to “Bad Romance.”
"I don't need brains, I need a social network where I belong!"
Alright, to be completely honest I have no idea when the whole zombie fascination started. If you know, please leave a comment below because I want to know when it happened and how. Sorry, personal business aside, now back to the point of this blog. Zombie enthusiasts have banded together and created ‘Lost Zombies,’ which is a zombie-themed social network (go figure, right?) whose goal is to “create a community generated zombie movie.” Members create their own profile page, submit photos and videos, and get involved in chat discussions (about zombies, I presume), and submit content to be used in the eventual movie. This site seems to prove that if you build it, they will come.
Yes you read that correctly, Hamsterster.com is a social network for hamsters and hamster lovers (hey now, get your mind out of the gutter) to connect with each other over the love of this pet. To avoid any false advertising claims, flipping through the site you may find pictures of gerbils too. Before you get your rant-writing fingers loosened up, the creator of the site acknowledges this in the ‘About Site’ section: “I decided to be nice and let them [gerbils] be a part of the fun as well. I thought that they were similar enough animals to share a (cyber)space together.” Finally! Hamsters, gerbils, their owners, and all around small rodent fans have a place to connect with each other.
Ravelry is a great site to unravel your next knitting project!
Last up to bat on the random social network team is Ravelry, “a site that allows for craftspeople, designers, knitters, crocheters, spinners, weavers and dyers to get together and participate in a community database unlike anything else on the internet.” Users sign in and find patterns for items they’d like to create, as well as just peruse what others are doing and creating. Side note: I can’t knit or crochet, but this site was really fun to click through and take a look at. If you’ve found yourself pinning a lot of scarves and hats on your Pinterest boards (c’mon, don’t lie, we’re all friends here), then seriously check out this site. And if nothing else, maybe you’ll find a pattern for some awesome gloves that the knitter in your life could make for you. Win? I think so.
There you have it, the top five random, bizarre, yet awesome social networks out there to check out. While I wouldn’t suggest dropping your Facebook or Twitter account to focus primarily on any of these networks, they’re still great to check out!
Have you ever heard of any of these social networks? If so, are you a member of any of them? When did the zombie fascination occur (I’m really curious)? Sound off below!