While the majority of America is gearing up for Thanksgiving and Black Friday, a niche group of writers – loving called the Wrimos – have put pencil to paper and fingers to keyboards in an attempt to write a 50,000 word novel in 30 days.
According to the Office of Letters and Light (the organization that runs NaNoWriMo), 256,618 people participated in 2011, and the number of participants grows every year. These participants are a tight-knit community who attend in-person write-ins and spend lots of time in online forums.
What am I trying to say? I’m saying that NaNoWriMo participants are a very connected and loyal bunch. And if you want to promote yourself to this group of writers, there are a couple of promotional items that I am sure they would love to have.
For their computers…
While some Wrimos still scribe their novels by pen and paper, the majority of them have taken to lugging around their laptops (or for me, my new Microsoft Surface) to libraries and coffee shops. This when a Qwilt Laptop Sleeve would come in very handy. If they also carry around a mouse and charger, then an Imitation Neoprene Laptop Case would give your writers plenty of room to carry around all of their extras.
Some custom mouse pads would also be welcome so NaNoWriMo participants can plug in their USB computer mouses (mice?), and then navigate around their screen with minimal resistance.
Keeping your novel backed up is also extremely important. So while writers may email it back and forth or store it in a cloud service, they can also carry their novel around with the Wristlet USB Memory Drive. The bright colors will make it easy to spot and also bring attention to your logo. Or, give them the option to write or type with the Rainbow USB Drive Ballpoint.
For their creative process…
Every single writer has a different creative process. Some need to mind map, some need to scribble ideas in notebooks, some might need to squeeze out some tension, and some just need to sit down and get going.
For those that thrive on challenging themselves to type as many words as possible in a certain time frame, hand them an imprinted Multifunction Timer. With this timer, they can see how many words they can write in seventeen minutes or set alarms for mandated mental breaks.
Those who rather brainstorm on paper would love a personalized pencil and custom notebook to toss in their bag. So when inspiration strikes, they will always be able to capture that idea. Also useful would be a few pads of sticky notes to organize plot lines or visualize structure.
An Imagination Writing Tool Caddy would also make a great giveaway. It contains three different color pens, a pencil, and a highlighter all in one box. NaNoWriMo participants could use the writing utensils during the initial draft or just when they need to start editing.
For their long nights…
Some Wrimos spend hours each and every day typing away at their novels. You can make sure that your brand’s logo is always within reach by passing out some aluminum water bottles. These are perfect for NaNoWriMo participants because the screw-tight lid makes sure that no water will spill out on their laptop if they end up flailing their arms over an exciting plot point.
For the writers who stay up late to crank out some extra words, a boost of caffeine is exactly what they need to push that word count from 49,000 to 50,000. So equip those writers with sugar free and FDA approved energy shots or energy drinks. If your budget is a little tighter, then opt for logo koozies so the Wrimos can keep their soda nice and cold all night long.
If you’re in the publishing or writing industry, growing brand loyalty with NaNoWriMo is a must. Libraries and coffee houses who want to attract a group of writers could also benefit from handing out these promos.
Have you heard of NaNoWriMo before? Have you ever participated? Which other products would you use to market to writing enthusiasts?