Nickelodeon Responds to Customer Feedback and Takes Social Media By Storm with ‘The ‘90s Are All That!’
The big, real world is a scary place. But maybe it will be a little more bearable with the help of Clarissa, Pete and Pete, Lori Beth Denberg, Kenan and Kel. At least that’s what Nickelodeon is hoping for. Millions of fans cried out for a return of their favorite Nick shows, and Nick listened. As of July 25, every week night from 12 – 4 a.m. Teen Nick will be airing “The ‘90s Are All That,” which features everyone’s favorite ‘90s shows.
Clarissa Explains It All
By listening to their fans and engaging them in social media, Nickelodeon has been able to reclaim millions of young adults who had turned their backs on the network.
The folks over at Nickelodeon know their audience. They know that the kids who grew up watching their network are now either recent or soon-to-be college grads in the midst of a quarter-life crisis, craving a taste of their simple, childhood lives (myself included).
According to an official press release, Senior Vice President and General Manager at Nickelodeon, Keith Dawkins said:
“These shows make up the pop culture DNA of an entire generation of young adults, and so we created ‘The 90s Are All That’ just for them. There are 15 million Facebook fans of ’90s Nick programming, and they’ve been very vocal about wanting to see these shows again. We are bringing them back in an exciting new way and now they’ll be able to enjoy and share them with their friends, just like they used to.”
The Adventures of Pete and Pete
Who do we have to thank for this miracle? Interns at Nickelodeon. According to the New York Times, last summer interns scraped Facebook for fan pages dedicated to ‘90s Nick shows, and found over 9 million fans across various pages and groups. From there, they pitched the idea for a revitalization of classic Nick shows, and Voila!
In its first week, the rotation features All That, Kenan and Kel, Clarissa Explains It All, and Doug. Additional programs such as The Adventures of Pete and Pete, The Secret Life of Alex Mack, and Legends of the Hidden Temple will be gradually added into the mix.
“The ‘90s Are All That” is like living the ‘90s all over again, with the addition of high-speed internet. So, now as the audience views their favorite shows, they can reminisce and share with their friends on their favorite social sites. The tag line for the new time slot is appropriately, “Watch. Discuss. Obsess.” People are watching, people are definitely discussing, and “obsessing” would be an understatement.
The night of and the day following the premier, 8 out of 10 trending topics on Twitter referred to “The ‘90s Are All That,” including “#ThingsClarissaDidntExplain.”
#ThingsClarissaDidntExplain (Twitter trending topic)
Teen Nick is incorporating Facebook into the mix by encouraging fans to request the shows that they would like to see next. In addition to Twitter and Facebook, Teen Nick will be using Tumblr to stream a live feed of fan-generated art, animated GIFs, and memes that arise during the segment. Nickelodeon is taking customer involvement to a whole new level – and it’s working!
The ratings for “The ‘90s Are All That” have been overwhelmingly positive – and why wouldn’t they be? Over 15 million 90’s Nick fans have had their voices heard, and they get to continue their conversation with Nickelodeon via social media. Nick is listening, and that’s the best thing that you can do to keep customers loyal to your brand.
What do you think? What experiences have you had with customer feedback? Have you been tuning into “The ‘90s Are All That?” And most importantly, which 90’s Nick shows are you most excited to see?
Post image credit to the official ‘90s Are All That Facebook Page.