Product Labeling and Brand Honesty: Do You Know What’s in Your Food?

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I recently came across an article in the Yahoo! Finance section titled “Coca-Cola Says it Alerted FDA About Fungicide.” If the article concerned a brand I don’t use, then I may have skipped it. But because I’m an avid Coca-Cola drinker and somebody mentioned fungicide, I knew I had to read the article, and upon [...]

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How Monsters, Zombies, and LEGOs Can Help Your Social Media Marketing Efforts

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Having an online and offline presence is an important rule of thumb for companies nowadays; brands should go where their customers are and be as transparent as possible. I know you have Facebook and Twitter accounts all made up and updated regularly, but let’s pretend you have a spare twenty minutes during the day to [...]

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When Advertising Integration Goes Too Far: The People’s Choice Awards

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“And the People’s Choice Award goes to Emma Stone whose shiny red hair was washed with Pantene Pro-V (available at your local CVS) and just recently finished playing Assassin’s Creed on her Xbox 360!” If you didn’t see the People’s Choice Awards, you didn’t miss much more than a comprehensive two hour commercial interrupted by [...]

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Air Jordans: Is There Such a Thing as ‘Too Much of a Product Demand’?

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Everyone knows that creating a demand for your product is the fastest way to sales. It’s just common business sense. But is there such a thing as creating TOO much demand for your product? And does a moral or social responsibility coincide with that? The Air Jordan XI – one of the most famous basketball [...]

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7 USB-Powered Promo Products You Never Knew Existed

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You know that QLP has an awesome selection of stress relievers, right? Well, did you also know that we have an awesome selection of  USB promotional products? NO?! Now you can say you do! Regardless of what you’re hoping to give out to your customers or employees, if you choose one of these gadgets you [...]

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