Pantone’s Spring 2013 Fashion Colors and What They Mean for Your Brand
Pantone recently released their fashion color report for spring 2013. This report outlines what color trends they are noticing in fashion designers’ lines for the upcoming spring.
You might love fashion. You might hate fashion. You might not care about fashion whatsoever.
But you should definitely care about these top ten colors. Because around March of 2013, you’re going to see them subtly popping up everywhere. And with these bright, bold colors, you have the opportunity to seize a whole bunch of attention for your business.
So first, let’s go over the colors and then talk about how you can use them for your own business.
The Balanced Neutrals
The Vivid, Bright Sparklers
Some of my favorite hues are in the mix, so I couldn’t be more excited for spring 2013. And for our male readers, many of the men fashion colors of spring 2013 match the women’s.
Leatrice Eiseman, the executive director of the Pantone Color Institute calls the selection “balanced,” and elaborates with:
The expression “balancing act” is something we all relate to as we strive to find harmony in the frantic pace of our everyday lives… This season’s color palette emphasizes this need for balance, while at the same time allowing for individuality, self-expression, and excitement.
Balance sounds great, right? Between running and marketing our businesses and trying to find the time for family and friends, balance is something that we could all use.
So how can you use these colors for your business?
Who could ignore this ad with Poppy Red?
1. Incorporate Pantone colors into your print and online advertising
If your business creates flyers, business cards, or other paper handouts, consider mixing it up with a design with some of these colors. A splash of Poppy Red could bring attention to your brand!
Design a new banner ad with some Nectarine or Lemon Zest. With most websites sticking to reds, blues, white, and black, these colors will pop.
2. Update your social media profiles with Pantone colors
Want a stronger online presence? Then take these colors to your social media profiles. It’s a little unreasonable to suggest an entire website redesign with these colors, but a new design could be created for your Facebook cover photo, Twitter background, or Google+ profile banner. Create a pinboard on Pinterest with your items that match the Pantone colors.
Check out this tote bag with a Tender Shoots imprint!
3. Use the Pantone colors on your spring promotional products
If any of these general colors are already in your company’s logo, consider tweaking the logo to showcase one of these fun colors. It’ll breath some new life into your promo items, and even better, create a limited edition item that customers and fans will be excited to receive.
Not your cup of tea? Then try one of them for your plain-text message lines. Print your corporate retreat t-shirts with the tagline in Monaco Blue or adding an event name and year to your koozies with Emerald.
Side note: If you’re not ready to think about 2013 yet, end the year on a bang by adding a little of the 2012 Pantone color of the year, Tangerine Tango, to your promotions.
If you do want to add a little Lemon Zest to your next promo item, you can! QLP offers Pantone color matching on the majority of our items. You’d have to pay a minimal fee, but it’d be worth it to have your logo match your new dress or shirt. Click here to find out more about our Pantone matching system.
Go ahead and think about it – the possibilities are endless for how you can incorporate these colors. Grayed Jade and Nectarine would make excellent accent colors if you were considering redoing your trade show booth this year. And African Violet would be a soothing addition to your direct mail pieces.
Have a question about any of the Pantone spring 2013 colors or promotional products you could pair them with? Then don’t hesitate to contact one of our representatives. You can reach us by phone (866) 312-5646, by email (firstname.lastname@example.org), or by live chat.
What do you think about Pantone’s spring 2013 fashion report? Which of the colors is your favorite? Would you wear any of these?
IMAGE CREDIT TO CLIPART.COM.