Is it just me, or do some people really have a knack for personal branding? Let’s face it: turning oneself into a highly-accessible and marketable entity is no easy task. I guess sometimes it just takes the right combination of self-confidence, charisma, and machismo. That being said, if you’re looking for a quick lesson in effective self-promoting, look no further thanArnold Schwarzenegger!
The one-time bodybuilder turned Hollywood superstar turned unlikely politician has recently announced the latest chapter in his lifelong quest to become the most uncannily successful human being ever to walk the face of this Earth. Yes, like it or not, “Ahnuld” is one successful individual—there’s just no getting around it. So, with his political career now behind him, what will he become next? Animated, of course!
That’s right, the seven-time Mr. Olympia and former Skynet Series-800 cyborg will next be seen as The Governator, the titular character in an animated series based on actual events that occurred during his former exploits as the eight-year Governor of California.
See for yourself! (I’ll bet you never knew how exciting his political stint actually was)!
Okay, so I may have been a little misleading about the actual events just there, but I certainly can’t be alone in finding humor in this turn of events. The show itself, according to the Guardian, is “loosely based on Schwarzenegger’s recent political career, with an animated post-governor Arnie fighting crime and natural disasters while trying to ‘make it home for dinner every night.’”
Oh, how I wish I were still a wee lad, able to pencil this kind of material into my busy Saturday morning schedule of playing video games and watching bad movies and cartoons! In all honesty, a show like this would have been right up my alley during my younger days. Sadly, I just don’t have the time for programming like this now that I spend my Saturday mornings, umm, playing video games and watching bad movies. (Sigh)
Well, in any case, I’m just so taken aback by this turn of events that I had to find a way to blog about it. I mean, the man was already a household name over two decades ago, and that distinction, for one reason or another, hasn’t seemed to falter in the least. His iconic stature has followed him from sports to entertainment to politics and now to his latest venture—an animated mash-up of everything that’s contributed to his identity up to this point.
People are understandably asking “Why?” To that I say, “Why not?!” It’s what he does. He moves full steam ahead with the unlikeliest of endeavors in mind. We may laugh, but we certainly can’t judge—not when his undeniable talent at promoting his image to the public has thus far been his greatest strength.
Arnold Schwarzenegger has asserted in the past that “many of his key life lessons [were] learned from sports and bodybuilding—trust yourself, trust your vision, don’t be afraid to fail and work like hell.” You don’t have to be a fan or supporter of his to know that those are words worth living by. Perhaps we’d all do well to heed such advice. If personal branding begins with confidence, then The Governator is more than qualified enough to be an authority on the matter.
What do you think of Arnold’s personal branding abilities (and his determination to laugh in the faces of naysayers)? And will you watch The Governator when it airs?
Joseph is the head of the Media Team at Quality Logo Products. He's a video specialist, blogger, perfectionist, and all-around likeable guy. When he's not busy focusing on the nitty-gritty details of his written and visual work, he's normally listening to bad 80s music and scouring the internet for useless information on useless subjects. You can also connect with Joe on Google+.
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