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Promo Products on TV! USA’s Royal Pains Joins the Club!

A while back, I wrote a little article about how NBC’s The Office had used promotional products as part of a storyline and defamed the good name of aluminum water bottles. I called them out on their nonsense, and they recognized my hard-hitting journalism with a respectful silence.

(Well, they haven’t continued to spread lies about promotional products, so that’s really the best I could ask for.)

In any event, I’ve noticed that USA’s awesome show, Royal Pains, has picked up where The Office left off, only with a much better attitude towards promotional products. The summer series centers on Hank Lawson (Mark Feuerstein), a doctor who got his ass booted out of a New York City hospital, because he saved a street kid instead of a hospital trustee in the ER. He ends up in the Hamptons with his brother, Evan (Paolo Costanzo), and starts a concierge medical practice for the rich folks. Hank’s an all-around nice guy who wouldn’t charge anyone if he could help it, so Evan takes over as his main marketing manager.

His solution? Promotional products, of course!

Everything from HankMed (catchy, right?) bobble head dolls to embroidered duffel bags make an appearance on the show. The promotional products stress out Hank, but let’s just leave the medicine to the doctors and the marketing to the CFO, shall we?

I’ll give Evan a hand here and recommend three new products that would bring plenty of attention to HankMed while keeping costs down.

Ooh, any chocolate in there? An emergency is an emergency.Carabiner First Aid Kit
Because this is a television show, it’s natural that a few of the cast members get injured from time to time. Yay for ratings! However, in real life, those minor emergencies don’t seem that minor when they’re happening… or if you’re unprepared. Being ready with the Carabiner First Aid Kit could make the difference between infection and well-being, especially if you’re away from medical care when an accident takes place. This awesome custom first aid kid include two bandages, rolls of gauze and cloth tape, pairs of scissors and tweezers, an antiseptic towelette, a pair of latex gloves, packets of Anacin and antacid, and a small adhesive pad. Apply those tools with the handy first aid guide after you unclip it from your bag with the trendy carabiner, and you’ve got a safe bet for great success.

Water Bottle with Pill Box
With modern medicine, people with conditions that used to be debilitating are now up and about just like anyone else. However, that doesn’t mean that doses of medicine can be skipped. Royal Pains takes place in the Hamptons, so it’s not uncommon to see people strolling along the shore. Instead of cutting your walk short to head home for pills or – even worse – forgetting to take your medicine, the customized Straight Water Bottle with Pill Box keeps you hydrated and medicated. This 22-ounce water bottle comes with an attached screw cap and discreet detachable bottom to hold pills. No matter what kind of medicine they are – from vitamins to aspirin to birth control – the personalized Water Bottle with Pill Box is on hand.

An old favorite!Doctor’s Bag Stress Ball
Did you really think you were going to make it out of here without a stress ball recommendation? The personalized Doctor’s Bag Stress Ball reminds patients of the days of house calls and family physicians that treated you, your son, and your son’s son and banishes away the anxiety of paperwork and reimbursements. Hank is especially attached to his own doctor’s bag, and why shouldn’t he be? This customized Doctor’s Bag Stress Ball invokes that nostalgia of medical practice before it was invaded by the politicians.

So what do you think? Do any of these products seem like they’d bring in more clients for HankMed? What would you recommend? What are some of the unique challenges for small businesses? How about the medical field? Sound off in the comments below!

Until next time, keep expanding your brand!

Jana

(Heading image is a screenshot from Hulu.com. Copyright USA Network).


Jana Quinn

An old ‘G’ that’s been working for QLP since it was in Bret’s basement – Jana has been writing since she made up a story about a Jana-Tiger that liked rocky road ice cream and got straight A’s. She enjoys writing about marketing and pop culture, posting a ‘Die Hard’ article as often as she’s allowed. She is inspired by the articles at Cracked and frequently wears a Snuggie in the office. You can also connect with Jana on Google+.

Comments

  1. Bret Bonnet

    I love Hulu.com, promotional products, and the USA Network, but NOT “Royal Pains”. I’d much rather watch Monk re-runs until my eyes bleed than have to sit through one more episode of “Royal Pains”.

    On the topic of NBC’s “The Office” using promotional products as part of a storyline, tarnishing the image of aluminum water bottles, and NOT responding to our blog post from before – have no fear, after this season Steve Carell will be done with the show, and so will the series (most likely).

    VICTORY IS OURS! :)

  2. Jana

    Good point, Bret. In fact, I suspect that Steve Carrell is leaving The Office out of shame for their slanderous ways. Thoughts?

    And Royal Pains is freaking fantastic! Blasphemer!

  3. The Marketing Emmys: Our Picks for the Best Business Strategies

    [...] these promo items with a quick elevator pitch about their business. But since Royal Pains has nailed promotional products before, this award wasn’t much of a surprise. Worst Use of Promotional ProductsWinner: Parks and [...]

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