With the holiday season approaching, now is a good time to begin promoting your gym. Because of the changes in weather and necessary preparations for family get-togethers, people often forget about fitness, placing it on a back burner until New Year’s when they are resolute about getting back in shape.
It’s important to market your gym in the fall so you’ll get members there before the New Year. If you own a small gym, your marketing campaign may not be as effective in competition with a nationally-recognized gym with lots of marketing money to put toward expanding their brand. However, your campaign may be a lot more effective if you launch it earlier on before the New Year’s resolution rush. Keep people stress-free and in-shape throughout the holiday season and they’ll be so grateful they’ll continue to come back all year round!
Remind them that it’s easier to keep in shape than it is to get back in shape. Winter workouts help to manage the stress, anxiety and cabin fever that come along with the holiday season. The good news is that there are some great promotional products available for promoting your gym!
A custom-imprinted jersey cinch backpack is one good item to use for promoting your gym; it is a drawstring design backpack made of an authentic jersey material. These bags have been very en vogue and work great for carrying your gym shoes, a change of clothes and a towel.
Another great item to use when promoting your gym for the holiday season is a promotional blanket. Being football season, lots of people will want convenient blankets they can bring with to keep them warm when sitting on the bleachers. The promotional sweatshirt blanket is a popular style right now. It is warm but easy to fold up and take to the game. Get them imprinted and hand them out at local football games to promote your gym!
Speaking of keeping warm at a football game, who wants to sit on a cold bleacher seat anyhow? Hand out imprinted seat cushions so people can sit comfortably thanks to your business’s marketing efforts. The seat cushion will be remembered every time they go to a game, and can be found in several different styles including wrap up seat cushions (see the picture on the left) and seat cushions with carrying bags.
So invest a little time and money to get your name out now, and you’ll find you’ve got more long-term clients year-round. Show them the value of pre-holiday and winter workouts. Show them that they can enjoy family dinners and still not gain the pounds. It’s all about timing, and now is the time, so get out there and make it happen!