Promoting Your Company During Golf Season: ‘Fore’ Tips
Golf season is in full swing. Has your company done anything about it? If you’re looking for a way to use the summer months to your advantage but want to veer away from the short-term holiday-themed promotions, then it’s time to take your business to the links for some extended brand exposure!
Whether you refer to golf as a “sport” or as a “recreational activity,” there’s no denying its popularity. The National Golf Foundation reports that there are nearly 30 million golfers in America. And by the way, golf courses collectively make up over 3,500 square miles of land mass in the U.S. (the equivalent of two Rhode Islands), which should probably tip you off as to how overwhelmingly popular the game is.
The real question, of course, is how to go about making your company or small business recognizable to local golfers, and that starts with a little bit of initiative on your part—marketing initiative, to be exact. So, in the spirit of golf season, here are four (or “fore,” if you prefer) quick tips to get you started:
1) Sponsor a Tournament
Want to make your brand a hot commodity on the course? Be an associate sponsor at a local or regional tourney. With the amount of publicity involved and with significant attendance virtually guaranteed, your brand could easily benefit from the long-term exposure. Keep in mind that many tournaments (at both the junior and adult level) take place over a period of three or four days, which give participants and spectators a whole lot of face time with your company. All your company has to do is be there. And with your brand name on banners and shirts at the event, you’ll be there in a major way.
2) Organize a Company Outing
Not interested in getting involved with a tournament just yet? No problem. Maybe it’s just time to direct your company’s attention inward: on things like employee morale and team building. Are your employees golfers? If so, you ought to let them explore their full potential—on the course! Make your staff feel like the invaluable members of your company that they are by setting up a company golf outing to reward their dedication to the brand. Make sure that your custom-embroidered polos are ready, because nothing promotes team unity like an enjoyable outing. Get your employees motivated and get your business in the green!
3) Support the Community
Show a little love to your local courses, park districts, and golf associations. Looking to advertise in the area? Ask about donating to local courses in exchange for publicity. Want to show off your company’s philanthropic side? Set up a youth golf program or organize golf lessons for kids in the area. Is there a charity tournament coming up? Find out how to become a co-sponsor. Giving is receiving, so don’t be afraid to demonstrate a generous spirit if you want the public to return the favor.
Whether you’re handing out your custom items at a sponsored event or you’re a regular supplier of wares at the local pro shop, giveaways and promotional products will always catch the attention of avid golfers. Plus, they’re affordable enough to bring your next promotion in under par and under budget! Want to make a noticeable impression? Be sure to provide players with your own personalized version of the “number one ball in golf”: the Titleist Pro V1. Have your company logo screen-printed to convey your brand’s commitment to excellence, on and off the course! Looking for an item that’ll come in handy in the middle of a round? Custom golf towels will do the trick, especially with your company’s name on them. How about something practical to sport your brand in adverse weather? Go for folding umbrellas!
There’s no shortage of ways to promote your brand on the links this season, and there’s no reason not to try. If you’re tired of seeing your conventional ad campaigns dogleg into expensive territory, then maybe it’s time for a better approach. Maybe it’s time to get a golf-themed promotion in gear!
What other ways can businesses promote themselves to golfers? Let us know in the comments below.
Joseph is the head of the Media Team at Quality Logo Products. He's a video specialist, blogger, perfectionist, and all-around likeable guy. When he's not busy focusing on the nitty-gritty details of his written and visual work, he's normally listening to bad 80s music and scouring the internet for useless information on useless subjects. You can also connect with Joe on Google+.