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4 Quick Tips to Take Your Promotion to the Great Outdoors

What are you doing sitting at your computer? You should be outside, enjoying the dazzling beauty of God’s green earth and frolicking through a wilderness of outdoorsy fun. Then again, maybe you’re too busy for that. Maybe you’ve got your hands full running a company, small business or startup. Is that the case?—for the sake of this article, I hope so.

Anyway, here’s a tip for you sharp business owners this season: you should be preparing an outdoors-themed promotion. No joke! It’s high time you take advantage of the natural beauty outside of your home or office. Draw your customers’ collective attention away from their homebody lifestyles and toward the majesty of the great outdoors (as in nature; not the 1988 film starring Dan Aykroyd and John Candy). Who knows, maybe they’ll thank you for it.

But what can you do to promote your business outside this summer? Well, here a few starters…

1) Sponsor a Local Tournament

3-on-3 basketball, little league baseball, women’s volleyball—there are always plenty of sports activities to be a part of, especially in the form of sponsorship. Contact some of the local organizers and find out what you can do to participate. Or, if your business is solvent and resourceful enough, you could organize the tourney yourself. And if that’s the route you’d prefer to take, here’s a quick suggestion: hold a golf tournament—they’re quick to draw participants and the proceeds could go to a charitable cause.

Speaking of charity, it wouldn’t be a bad idea to…

2) Hold a Charitable Event or Fundraiser

Again, whether you’re hosting or simply participating, a charity is something that your whole community can get behind. It’s also an opportunity to demonstrate your company’s commitment to the public good. Quick tip: forgo the social halls and community centers and hold the charity at a park instead (preferably one with a roofed picnicking area that you can flee to in case of bad weather).

Which brings me to my next tip…

3) Support Your Local Park District

Times are still tough in a number of underfunded districts, and the local parks and forest preserves often take a hit when it comes to funding. People have a tendency to take their parks for granted until they stop to realize that it’s nice to get away from urban life once in a while. Remind everyone that their park district is vital. Rally support from the community and see to it that the word gets spread.

Want to spread the word affordably?

4) Invest in Giveaways

What better way to motivate the public’s interest in your latest promotional effort than by handing out a few customized, seasonal giveaways? From custom frisbees to promotional coolers, folding chairs, and sunblock, there are always advertising opportunities that will draw in the potential attendees. Just be sure to include your company name, logo, and contact information as well as the info about the upcoming promotional event you’re involved in.

Need a little help getting your event off the ground? Enlist the help of a professional fundraising organization to iron out the logistics and scheduling. Contact a public service agency or a local government program rep about what you can do to help the community and what charitable cause can use the support.

Pleasant weather and sunny afternoons will brighten anyone’s disposition, so make the most of the season by taking your company’s next promotion to the Great Outdoors. Need some more advice on how go about it? Call Quality Logo Products at 866-312-LOGO or contact us on either Facebook or Twitter.

Have you ever taken your promotions to the great outdoors? Do you have any more tips for those wishing to participate in outdoor fundraisers or events?

Images by dan, xedos4, and photostock.


Joseph Giorgi

Joseph is the head of the Media Team at Quality Logo Products. He's a video specialist, blogger, perfectionist, and all-around likeable guy. When he's not busy focusing on the nitty-gritty details of his written and visual work, he's normally listening to bad 80s music and scouring the internet for useless information on useless subjects. You can also connect with Joe on Google+.

Comments

  1. Lauren G.

    Working at a small community bank, these types of events are huge on trying to network yourself to the community. Speak of the devil, we have a event next Friday holding our own tent, etc. We will be handing out little trinkets and I will potentially making balloon animals, for I am a certified balloon artist! Most people love the outdoors, especially families. They want to be able to take their kids to an event so that they’re entertained but at the same time, the adults can network. So, pass out a frisbee to a kid who will then take it home to his parents. Genius! People love free stuff and I hate to say it, if you’re not giving out free stuff most patrons walk past you, sadly. I know this from experience!

    Coming from a small community, I feel that supporting it is very important for your business/company. It gets your name out there, people see you’re involved and so on and so forth. That little extra always gets ahead in the game of promoting yourself. All and all, awesome post Joe!! :) Everything in the post my little bank tries to do (to compete with the big boys). :p Our true colors stick out though because we care about the people and community. It’s not just a show, it’s real!

    • Joseph Giorgi

      Thanks, Lauren! :) And great point—freebies are a ‘must’ at any promo event. If you don’t offer a little something extra, then you can’t expect to fully motivate attendees to donate. It’s not that people demand handouts, it’s just that most would like to be rewarded in some small way for their time and generosity, which is fine.

      And yes, supporting the local community goes a long way in showing what your company is all about. Giving is receiving, and when the public knows how committed you are to the betterment of the community, then they’ll be more likely to develop a relationship with your business.

  2. Jana Quinn

    Nice tips, Joe! I’d also love to see more outdoor music/movie festivals; these are great places to build communities and hand out promotional products.

    P.S. Love the picture of Bubba on top!

    • Amanda

      I agree Jana! It’s always fun to stop at the booths for some free stuf!! =) Plus, at an outdoor festival, you probably won’t have a pen and paper or a laptop, so getting a free promo item allows you to have their website and number so you can look into it more when you get home.

    • Joseph Giorgi

      Excellent point. Festivals would be ideal for promotions.

      And yes, Bubba looks like he’s having a blast in the great outdoors. :)

  3. Amy

    My dad’s company always held a company picnic every summer (typically, on the hottest, sunniest day of the whole summer). The amount of ‘company sponsored’ gifts we’d go home with was incredible! We still use a lot it today. I still have one of their umbrellas rolling around in the back of car.

    Coolers are a great giveaway too! We have about three in various sizes with the company logo printed onto the side. We always take them camping or on picnics during the summer. It’s funny that when we take them out of state, we usually find someone who knows the company despite it being an engineering company in the suburbs of Chicago. Or else, we have people ask us where we got the cooler and then my dad launches into a twenty minute long explaination. Which is good, embarrassing, but good ;)

    • Amanda

      I agree Amy! Coolers are awesome this time of year! Especially the smaller, foldable ones. So portable! =)

    • Joseph Giorgi

      That’s a good example. A BIG part of why promo products are such a great investment is that they can be amazing conversation starters. They can prompt a whole lot of positive word-of-mouth advertising for a company before you know it. :)

  4. Roxanne Krause

    Greetings from Durban, South Africa!

    I own a promotions company called Footstamp Promotions and i just LOVE reading your blogs/newsletters! and this one hit the nail on the head. I also own a women’s networking group and we often do fundraisers/golf days/etc to raise finds for charity. i often get asked why I bend over backwards to do these events, but it’s not only the satisfaction of helping out, it promotes my business hugely.

    I’ve come across some “gem” write up’s from this team, and often share them with the members of my networking group as part of the educational slot.
    your fresh ideas have also inspired my creativity and greatly helped my clientele with new ideas in terms of promotions and gifting.

    keep up the great work (and writing)!

    Regards
    Rox

    • Joseph Giorgi

      Hi Rox,

      Thank you so much for the compliment and for supporting our blog. I think I speak for the entire blogging crew at QLP when I say that your comment inspires us to keep up our articles fresh, innovative, and informative. Businesses like Footstamp Promotions are the main reason we do what we do. We love providing tips for emerging and established businesses alike, and it’s a great joy to hear that our blog is exactly what successful business owners are looking for.

      You’re right, setting up and running an effective promotional event or charity is no easy task, but it goes without saying that the effort is paid off in spades, and we’re pleased to hear that your business is able to help others in the process.

      If you haven’t done so already, you can easily sign up for e-mail updates in the upper right-hand corner of the page. This way you’ll always be up to date on the latest and greatest promotional happenings.

      And again, thanks so much for your readership (and for telling others about us). It means the world to us, and your support will go a long way in keeping our blog in top-notch shape.

      Sincerely,
      Joe Giorgi
      for the QLP Blog Team

  5. Jill Tooley

    Back in the day, sponsoring a team was one of the most popular ways to advertise locally. But now, I’ve noticed that many businesses no longer wish to participate in things like that. What a shame! Advertising like sponsorships and fundraisers give back to the community while promoting a name. Shouldn’t that be what it’s all about? I mean, look at all of the underfunded schools and nonprofits in this area alone that could benefit from such a transaction…just think of how much better off we’d be if all the multi-billionaires in the world would just use some of their fortunes for good!

    Okay, preaching over. Good post and I hope to see more companies/organizations taking advantage of these methods soon! :)

    • Joseph Giorgi

      Agreed. There would be plenty of funding to go around if the wealthiest 5% could find it in their hearts to give a little something back.

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