What are you doing sitting at your computer? You should be outside, enjoying the dazzling beauty of God’s green earth and frolicking through a wilderness of outdoorsy fun. Then again, maybe you’re too busy for that. Maybe you’ve got your hands full running a company, small business or startup. Is that the case?—for the sake of this article, I hope so.
Anyway, here’s a tip for you sharp business owners this season: you should be preparing an outdoors-themed promotion. No joke! It’s high time you take advantage of the natural beauty outside of your home or office. Draw your customers’ collective attention away from their homebody lifestyles and toward the majesty of the great outdoors (as in nature; not the 1988 film starring Dan Aykroyd and John Candy). Who knows, maybe they’ll thank you for it.
But what can you do to promote your business outside this summer? Well, here a few starters…
1) Sponsor a Local Tournament
3-on-3 basketball, little league baseball, women’s volleyball—there are always plenty of sports activities to be a part of, especially in the form of sponsorship. Contact some of the local organizers and find out what you can do to participate. Or, if your business is solvent and resourceful enough, you could organize the tourney yourself. And if that’s the route you’d prefer to take, here’s a quick suggestion: hold a golf tournament—they’re quick to draw participants and the proceeds could go to a charitable cause.
Speaking of charity, it wouldn’t be a bad idea to…
2) Hold a Charitable Event or Fundraiser
Again, whether you’re hosting or simply participating, a charity is something that your whole community can get behind. It’s also an opportunity to demonstrate your company’s commitment to the public good. Quick tip: forgo the social halls and community centers and hold the charity at a park instead (preferably one with a roofed picnicking area that you can flee to in case of bad weather).
Which brings me to my next tip…
3) Support Your Local Park District
Times are still tough in a number of underfunded districts, and the local parks and forest preserves often take a hit when it comes to funding. People have a tendency to take their parks for granted until they stop to realize that it’s nice to get away from urban life once in a while. Remind everyone that their park district is vital. Rally support from the community and see to it that the word gets spread.
Want to spread the word affordably?
What better way to motivate the public’s interest in your latest promotional effort than by handing out a few customized, seasonal giveaways? From custom frisbees to promotional coolers, folding chairs, and sunblock, there are always advertising opportunities that will draw in the potential attendees. Just be sure to include your company name, logo, and contact information as well as the info about the upcoming promotional event you’re involved in.
Need a little help getting your event off the ground? Enlist the help of a professional fundraising organization to iron out the logistics and scheduling. Contact a public service agency or a local government program rep about what you can do to help the community and what charitable cause can use the support.
Pleasant weather and sunny afternoons will brighten anyone’s disposition, so make the most of the season by taking your company’s next promotion to the Great Outdoors. Need some more advice on how go about it? Call Quality Logo Products at 866-312-LOGO or contact us on either Facebook or Twitter.
Have you ever taken your promotions to the great outdoors? Do you have any more tips for those wishing to participate in outdoor fundraisers or events?