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Promotional Products Work: Why Promo Items are Your Hero [INFOGRAPHIC]

As you may or may not know, yesterday began the weeklong festivities of Promotional Products Work! Week! Sponsored by Promotional Products Association International (PPAI), this week from February 25th – March 1st is meant to celebrate the promo items we all hold dear.

And what better way to celebrate the effectiveness of one of the oldest, most trusted forms of advertising than by learning about how truly valuable promotional products are? In honor of PPW!W, we’ve put together an infographic that lays out everything you need to know about promo items!

Ever wondered how expensive promotional products are compared to other advertising media? They’re less expensive per impression than prime time TV advertising, magazine ads, and newspaper ads, coming in at only .6 cents per impression! Have you been dying to know exactly what impact promotional products have on consumers? Well, 59% of people who receive a promotional product have a more favorable view of the brand.

Check out this infographic for even more useful facts about the brand-saving power of promo items!

Promotional Products Work Infographic

[Click to enlarge]
[Download hi-res PDF]

Feel free to share the wealth of promotional product knowledge by embedding our infographic on your own blog!

As you can see, promo products are always there to help a brand in need! Want to join QLP as we celebrate Promotional Products Work! Week? Head on over to our Facebook Page for more PPW!W posts and photos, and get involved in the festivities!

What do you think? Have you used promotional products to market your brand? What promotional products have you received from brands? How will you be celebrating Promotional Products Work! Week? Sound off in the comments below! 



Jenna Markowski

Jenna has a much easier time writing about the media and pop culture than she does writing about herself. She enjoys the simple things in life, like puns and typography. She is an avid fan of pop-punk, Halo 3, Spider-Man and origami, with a slight Taco Bell obsession. Her spirit animal is either a bulldog or a panda bear. You can also connect with Jenna on Google+ and Twitter.

Comments

  1. Wash

    That’s an awesome infographic! I dig Bubba’s superhero costume.

  2. Bret Bonnet

    I’m excited about PPW!W because not only do I believe in promotional products, but this wonderful industry has given me so much these past 14 years. It’s the only thing I know and I wouldn’t have it any other way.

    • Jenna Markowski

      We all sure have a lot to be thankful for from promotional products. It’s only fitting that we have a whole week to celebrate them! :)

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  5. Phyllis M. Lenk

    Cool! Informative and entertaining at the same time!

  6. Amelia

    I love getting any kind free things and if it helps to promote a logo that is ok too. My husband likes to get the custom golf shirts and has made use of them for a lot of years thus giving him something to wear and also having a logo seen in many different places.

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