For some girls, purses contain their whole lives. Most of us hate to go anywhere without it and we keep so many necessities and random things in there.
Well, who would have thought that promotional products could potentially make up half the stuff in our purses?
Are you listening, marketers? If you give away away products that a girl can keep in her purse, then you’ll be number one in her book. And men, if you ever receive a promo product like this, don’t pitch it. Give it to your lady instead! I am sure she will find a use for it.
Here are some of the best purse-ready giveaways to get the ladies on your side:
A wallet with plenty of pockets: Girls usually carry multiple credit cards and gift cards to their favorite stores, so they certainly need a place to keep them all. Choose a soft leather wallet for premium giveaways (or if you prefer a debossed look for your company’s logo), or go with a more affordable mesh travel wallet if you prefer to keep costs low. Hand out one of these promotional wallets, and the lucky recipients will see your brand name several times a day.
A coin pouch: We all hate hearing loose change rattle at the bottom of our purses, so a compact coin pouch is convenient because it keeps everything in one place. Customers will think of you every time their total comes to something goofy, like $10.02, and they need to grab those two pennies. If you want to add more convenience, then go with a translucent coin pouch instead of the solid color. That saves us an extra step because we can see exactly what’s in there at all times!
A checkbook cover: Almost everyone has a checkbook these days. I don’t know too many people who write checks every day, but I know plenty of women who carry around their registers to keep track of their checking account balances. Hand out a flashy, full-color checkbook cover like this one and your company will stand out for sure! Simple vinyl covers are always handy, too.
Let’s not forget about all those random things that girls keep in their purses. Guys don’t think they are important, but for some of us, they are things we cannot go a night without!
A comb or a brush: The majority of girls I know keep a small plastic comb in their purses to brush their hair after a long day. Or it could be used for the times we walk into the bathroom and realize our hair looks totally flat and we need to give it a little volume. Combs always come in handy to give it a nice tease! You can be the company to save a girl’s entire hair style, just by handing out a comb or a compact hairbrush with your logo on it. She will sure be grateful, and your brand will be the superhero in disguise. (And for the guys who care a lot about their hair as well, this one could work for you too).
A mirror: Nothing’s worse than sitting at lunch or dinner while being afraid you’ve got something in your teeth! A little compact mirror is the perfect solution to this problem. Girls won’t always be with their best friends, who will tell them if something unsightly is stuck where it doesn’t belong, so it’s best to have the power to self-check it. Then, your recipients can enjoy the rest of the night without being worried. Hand out one of these because every meal that a girl eats, there is a good chance she will be seeing your logo. (Hint: lighted mirror compacts are even cooler!)
A tube of lip balm: Lip gloss is addicting, and for girls like me, it’s tough to go a half hour without applying any. Sometimes I forget to put one in my pocket (which drives me mad), so finding a random promo product at the bottom of my purse seriously saves the day sometimes! Pick a custom lip balm with SPF protection and a scent/flavor and you’ll get bonus points. Or, if you already have your anti-chap stick picked out, look into lip balm holders. All they’ll have to do is slip the tube into the keychain and attach it to their keys, and they’ll have moisturized lips everywhere they go.
A personalized pen: I cannot imagine any girl not having a pen at all times. It may seem strange and simple, but we use our pens all the time. Whether it’s to write a check, to scribble a quick memo, or to score a phone number, pens count as necessities for girls. Start a beautiful relationship with your female customers and give away reliable pens that won’t fail at the last minute. They come in every color and style imaginable, so there’ll be satisfaction guaranteed.
Whichever purse-sized giveaways you choose, girls will definitely be happy to find your promotional products in their purses when they need them most.
Which ones do you like the best? Have you ever gotten a promotional item that saved you some hassle?