How many times have you searched in vain for a phone number or email address of a person you’ve previously contacted? Maybe I’m the only one who does this, but I usually search my email if I know I’ve contacted a particular person in the past…I’ve found that it’s a good way to find an email address, a phone number, and a fax number from people’s email signatures. However, I am always shocked to discover how many professional people don’t include such information within their email signatures.
Believe it or not, customers look at your email signature (well, at least I do). Typically, an email signature includes the professional’s name, job title, company, phone number, fax number, email address, and sometimes the physical address of the company. I have also seen many people include website links to briefly advertise the services they provide, whether to the business site or to social networking sites, which is an even better idea! The more information you include in your email signature, the more likely it is that your customers and contacts will be able to get a hold of you again in the future!
Why make it more difficult for people to reach you by ignoring the possibilities of your email signature? Include any and all relevant information and encourage contacts to keep in touch with you! Of course, you must use a bit of discretion when it comes to signatures – no one wants to read 20 lines of text. But you can include more than just your name, title, and company name without bothering anyone…and in fact, you’ll be making your customers’ lives easier if they forgot to put your phone number into their Rolodexes!
P.S. Also, beware of using crazy fonts in your email signature. Many are difficult to read, and if your customers are confused by what you’re trying to say then they won’t be able to contact you again even if they wanted to!
What do you think about including more information into email signatures? Let us know what you think! You can contact Quality Logo Products by responding to our blog posts, by calling (866) 312-5646, by emailing us at info@qualitylogoproducts.com, or by contacting us on Twitter or Facebook. By the way, if you like the picture featured at the top of this blog post, it is the At Sign Paper Clip! Thank you for reading the Quality Logo Products blog, and have an awesome time making your email signature work better for you!
Article by Jill Tooley
Jill has been obsessed with words since her fingers could turn the pages of a book. She’s a hopeless bibliophile who recently purchased a Kindle after almost 6 years of radical opposition, and she loves stumbling upon new music on Pandora. Random interests include (but are not limited to) bookstores, movie memorabilia, comic book conventions, and adorable rodents. In addition to managing the QLP blog, Jill also manages the content development team and the company’s social media accounts.
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