Marketers are going QR-code crazy lately; you can find black-and-white squares on everything from cereal boxes to billboards. So what can you do to use this scanning trend to your advantage? How do you make the most of QR codes for your giveaway items?
You can’t simply slap a code onto any personalized product and expect it to yield results; you have to strategize first. But take a deep breath and relax. This may be new technology, but it doesn’t have to be overwhelming.
Here are seven practical ways to use QR codes in your promotional efforts:
- Create a code that calls your business when it’s scanned. This eliminates a step or two for customers and makes it easier for them to contact you.
- Allow trade show attendees to scan a QR to be automatically entered in a drawing. They’ve just gotten a chance to win the prize, and you’ve gained their contact information. Just don’t abuse it!
- Heading out to do some on-the-go marketing or PR? Put a code somewhere on your employees (via clothing or temporary tattoo), accompanied with an intriguing message, and pique people’s interest in your brand.
- Directly link your code to your company’s Facebook or Twitter account to encourage interaction. Look into setting it up to auto-tweet about your company or like your brand’s page once it’s scanned. Make sure you test the codes before printing them, though. Social media URLs can be tricky!
- Create separate codes for special offers or coupons you’re offering. This allows you to target giveaways to corresponding offers and lets you track the popularity of each.
- Send interested customers to a video demonstration that specifically discusses the product or service you’re promoting.
- Build your email subscription list by generating a QR that links to your subscription box. Try offering a valuable perk in exchange for the signup, like an additional discount or a free e-book.
Are you on the fence about how or where your code should direct people? Create a QR code that directly links to your website. This is an obvious choice but it’s also the most popular. Just make sure your site is optimized for mobile devices.
Now, on to the giveaway suggestions! First, know that some promotional items work better for QR codes than others. Since a flat surface is required in order for scanners to pick it up, it’s not wise to print on products like pens or perfectly round stress balls. Also, think of big-picture stuff; different products use different printing methods and receive more wear-and-tear than others. Consider products that will hold up to repeated use, because QR codes won’t work properly once the imprint has worn away.
Here are seven types of logo items I’d recommend for printing your codes:
- Collapsible can koozies: Believe it or not, koozies make excellent vehicles for your QR codes! The fold-up variety works the best for the imprint, and it allows for a generously-sized code for easy scanning.
- Tote bags: Personalized totes are most commonly associated with grocery stores, but they’re not exclusive to that industry. Print a scannable special offer on your bags and get people to keep coming back.
- Frisbees: Flying discs are a logical choice because of the flat surface area, but they also provide a fun edge to your giveaways.
- Keychains: Keytags go everywhere your customers go, so they’ll be able to contact you no matter where they are.
- Magnets: Whether you prefer the simple, flat magnets or dual-purpose magnets like clips or bottle openers, these are a good choice for your codes.
- T-shirts: Clothing may be a bit pricier, but it is one of those long-lasting giveaways that’s worth the extra cost. There are tons of creative campaigns to target when people actually wear your QR codes!
- Stress balls: Keep in mind that not all stress balls are ideal for QR codes; a flat surface is always ideal for scanning purposes. However, since there are so many stress shapes available, your options are still diverse if you choose to go this route. Don’t feel as if you’re limited to only cube-shaped stress relievers, though. Scope out squeezies that have a flat area somewhere on them, such as the star stress ball or the puzzle piece shape. Even an odd shape like the foot stress ball would work, because it has a flat surface at the top.
Of course, there are hundreds of other options when it comes to QR codes and your promotional products. The giveaway item you select heavily relies on the event you’re promoting, the tastes of the recipients, and the overall budget you have to work with. If you’re ever in doubt about a specific item in regard to printing codes, then simply ask us before placing your order. We’re always happy to assist you!
Have you seen any other promo items that worked well for QR codes? Can you think of any more creative ways to use this technology in your giveaways?