Why Rebecca Black’s Accidental Success May Give Her the Last Laugh
Hey, all you QLP fans out there! Did you know that today is Friday? And tomorrow is Saturday? And Sunday comes afterwarrrrrrrds?
Rebecca Black wanted to make sure you knew that by releasing a song Rolling Stone has dubbed “an unintentional parody of modern pop music.” If you haven’t heard it yet, get out from that rock you’re under and head to your nearest YouTube-enabled device and join the millions of other people who have witnessed the atrocity that is the “Friday” music video. Or, just click here.
No, she didn’t write the song, she merely chose it out of 2 songs that were prewritten by a startup company offering professional (that term is being used loosely) recording and video production. The song is so bad that it’s almost as if the writers heard someone say, “Nothing can be worse than that Justin Beiber song,” and took it as a challenge. It sounds more like a heap of run-on sentences tied together with the most monotonous chorus imaginable…with an obligatory terrible rap thrown in for good measure.
Everyone’s laughing at this company (it’s hard not to, right?), but they just might be laughing right back. The song is infamous – granted it’s for all the wrong reasons – but infamous is infamous any way you slice it. Conan O’Brien made a hysterical parody of the song. It’s in the top 100 of iTunes. It has tens of millions of YouTube hits and counting. Somebody somewhere is making mad money off this whole thing! And I have to say, if Rolling Stone guessed wrong and this IS intentional, then it was a stroke of genius.
They say (who are “they” anyway?) there’s no such thing as bad publicity, and this might be the finest example I’ve seen. A colossal joke-of-a-failure turns into a smashing success. I’m sure that the production company will see more business, even if they’re known to have written one of the most awful songs of all time, because there is a high novelty factor. Plus, people at least will know their company’s name. And for years, Rebecca Black will be known as “the girl who sang that Friday song.” If she’s smart she’ll be able to turn it into some marketing opportunities while she still can.
So keep on laughing, but don’t be surprised if they have the last laugh…
What do you think of the Rebecca Black phenomenon? Was this a career-killing move or can she rebrand herself as a serious artist?