In 1950′s sitcoms, it wasn’t unusual to see friendly neighbors knocking on doors and introducing themselves to the new residents next door or down the block. This isn’t as common of a practice in the 21st century, but welcome packets and welcome gifts are still very much alive — not only for new homeowners or but also for apartment tenants.
Welcome gifts are a gesture of friendliness and they provide additional opportunities to solidify the relationship. No matter what, though, you need to include 3 things inside of those packets or baskets.
Here’s what those things are…
1. A quick reference guide about who you are, what you do, and how they can reach you
People will retain their easy reference guide if it helps them figure out something about their new community. For homeowners or renters, a simple laminated paper or professional-looking pamphlet should do the trick as long as it contains contact information. Go with a larger-sized magnet (and ditch the dead trees) if you want to increase your chances of sticking around on their refrigerators, though! Strong magnets are invaluable; I’ve carried particularly magnetic ones with me on various moves.
In the event that your welcome gift or packet is a combined effort (like a chamber of commerce initiative), re-tool the reference guide to include information about all participating businesses.
2. At least 1 special offer or voucher
Entice new residents with an offer they can’t refuse. Include a coupon for a buy-one-get-one meal, for a discounted haircut, or for a free consultation — just make it as valuable as you can. If it’s irresistible enough, new residents might even attach it to their fridges with your reference-guide magnet…
Does your business specialize in higher-ticket products or services? Take care to provide enough of a discount to make them take notice. You can do better than five dollars off a service that normally costs five hundred dollars! Remember, you have an opportunity to secure future business once you get those new clients through the door…but you have to get them through that door first.
3. At least 1 free gift personalized with your logo
This is one of the most effective ways to get recipients to remember you. Homebuyers and apartment renters can always use common household items, especially when they’ve just moved in and haven’t had a chance to fully unpack!
It’s not necessary to spend thousands of dollars on high-ticket products, though. Start small and customize an inexpensive-but-useful product like a chip clip, a jar opener, or an ice cream scoop. Trust me, these types of gifts stick around forever. (Bonus points if you personalize the packaging, too, like a custom tote bag or a gift bag).
Whether you run a hair salon, a grocery store, a financial institution, an auto body shop, or a lemonade stand, don’t dismiss the possibility of welcome packets in your community. Make a go of it on your own or band together with a like-minded business or two if you’d rather share the expense.
PLEASE NOTE: Most apartment complexes have rules about non-residents freely walking the halls, especially if door hangings are part of the mix. Check with the office staff before handing out leaflets or self-promotional welcome packets at apartments!
Have you ever offered a welcome gift to new residents? How else could businesses reach new members of the community? What’s the best thing you’ve ever received in a welcome packet?