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Welcome Packets for New Residents: 3 Things You Must Include for Homeowners or Renters

In 1950′s sitcoms, it wasn’t unusual to see friendly neighbors knocking on doors and introducing themselves to the new residents next door or down the block. This isn’t as common of a practice in the 21st century, but welcome packets and welcome gifts are still very much alive — not only for new homeowners or but also for apartment tenants.

Welcome gifts are a gesture of friendliness and they provide additional opportunities to solidify the relationship. No matter what, though, you need to include 3 things inside of those packets or baskets.

Here’s what those things are…

1. A quick reference guide about who you are, what you do, and how they can reach you

Include a taste of who you are and what you do.

Include a taste of who you are and what you do.

People will retain their easy reference guide if it helps them figure out something about their new community. For homeowners or renters, a simple laminated paper or professional-looking pamphlet should do the trick as long as it contains contact information. Go with a larger-sized magnet (and ditch the dead trees) if you want to increase your chances of sticking around on their refrigerators, though! Strong magnets are invaluable; I’ve carried particularly magnetic ones with me on various moves.

In the event that your welcome gift or packet is a combined effort (like a chamber of commerce initiative), re-tool the reference guide to include information about all participating businesses.

2. At least 1 special offer or voucher

Include at least 1 special offer.

Include at least 1 special offer.

Entice new residents with an offer they can’t refuse. Include a coupon for a buy-one-get-one meal, for a discounted haircut, or for a free consultation — just make it as valuable as you can. If it’s irresistible enough, new residents might even attach it to their fridges with your reference-guide magnet…

Does your business specialize in higher-ticket products or services? Take care to provide enough of a discount to make them take notice. You can do better than five dollars off a service that normally costs five hundred dollars! Remember, you have an opportunity to secure future business once you get those new clients through the door…but you have to get them through that door first.

3. At least 1 free gift personalized with your logo

Include at least 1 free gift with your logo.

Include at least 1 free gift with your logo.

This is one of the most effective ways to get recipients to remember you. Homebuyers and apartment renters can always use common household items, especially when they’ve just moved in and haven’t had a chance to fully unpack!

It’s not necessary to spend thousands of dollars on high-ticket products, though. Start small and customize an inexpensive-but-useful product like a chip clip, a jar opener, or an ice cream scoop. Trust me, these types of gifts stick around forever. (Bonus points if you personalize the packaging, too, like a custom tote bag or a gift bag).

Whether you run a hair salon, a grocery store, a financial institution, an auto body shop, or a lemonade stand, don’t dismiss the possibility of welcome packets in your community. Make a go of it on your own or band together with a like-minded business or two if you’d rather share the expense.

PLEASE NOTE: Most apartment complexes have rules about non-residents freely walking the halls, especially if door hangings are part of the mix. Check with the office staff before handing out leaflets or self-promotional welcome packets at apartments!

Have you ever offered a welcome gift to new residents? How else could businesses reach new members of the community? What’s the best thing you’ve ever received in a welcome packet?

Image credit to hotcouponworld.com, cariberry, Clipart.com, and Quality Logo Products.


Jill Tooley

Jill has been obsessed with words since her fingers could turn the pages of a book. She’s a hopeless bibliophile who recently purchased a Kindle after almost 6 years of radical opposition, and she loves stumbling upon new music on Pandora. Random interests include (but are not limited to) bookstores, movie memorabilia, and adorable rodents. Jill writes for the QLP blog and assists with the company’s social media accounts. You can connect with Jill on Google+.

Comments

  1. Eric

    Myself and my family, both, can and will never get enough of “Chip Clips” and coupons. I will mention, though, specificity ALWAYS trumps, say, just a fridge magnet. If a new restaurant in town sends me a menu, I’m SO much more likely to visit. If they throw a coupon in atop that, you can almost guarantee I’ll at least try the place out. Establishing a business identity is probably best complimented by giving potential customers incentive to come and visit one’s business. This is me, talking, after watching one too many episodes of Robert Irvine’s “Restaurant: Impossible.”

  2. Bret Bonnet

    I actually always look forward to setting up address forwarding from the USPS because they always include valuable coupons (like 10% off your purchase at Home Depot) in their confirmation letters.

    I mean, 10% off at Home Depot? That’s UNHEARD OF in most circles.

    The coupon came in handy though, I can tell you that, and I look forward to the next time I either have to move or setup address forwarding! :)

  3. Mandy Kilinskis

    I haven’t had to move homes in an extremely long time, but I did receive a welcome packet when I moved into my dorm room in college. It had tons of information about the college campus along with a pen and a coupon.

    One of the organizations on campus also attached welcome bags to the door handles. They had information about their meetings, a schedule of events, and a logo chip clip. I used that chip clip throughout college and even to this day. And more importantly, for that club, I joined and attended many of their events.

    Definitely something that large college organizations should consider! Just make sure you drop off some at the commuter lounge, too. :)

  4. Rachel

    Like Mandy, my only experience with these welcome packets is through college — but I remember those packets being extremely helpful! I agree with you and the other commenters that the business’s info and some kind of coupon/offer make a huge difference in getting the person into your store.

    All your free gift suggestions are spot-on, too. I would totally use any of those things if I found them in a welcome packet. Great post, Jill! :)

  5. Amanda

    Neat blog idea, Jill. I received a welcome packet in our first apartment, which was in a new town, and it was pretty cool. If I remember correctly, it included a list of local contact numbers for utilitiy companies and such, oven mitts, a phone book, and a gift card for the local coffee & deli shoppe. We felt very appreciated, and welcomed to our new home. I think welcome packets are a great idea in all kinds of areas–new tenants, new students, etc. =)

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