Seriously, PLEASE Don’t Text and Drive!
In one of our recent blog posts, I mentioned a “Don’t Text While Driving” billboard that I see on my way to work every day. Well, even though I wasn’t thrilled with how the message was presented on that particular billboard, I think that the message is very valuable and important.
When I was driving yesterday, I saw a young man (perhaps aged in his late-teens or early-twenties) who was very obviously texting while on the tollway. Even if you’ve never driven on a tollway before, you should know that PAYING ATTENTION to the road is crucial in such circumstances. He was swerving back and forth in his lane and nearly collided with a car in the lane next to him because he wouldn’t put his phone down. Now, I don’t know how this would affect you, but I was freaked out! Thankfully, he didn’t cause any accidents (at least, none that I saw) but how long will he continue that behavior until he finally hurts someone…or himself?
It seems like common sense to put cell phones away while on the road, but many people still don’t get the point. How many Oprah or Maury reruns do people need to watch before they realize that texting while driving can - and has – killed people? No text message should take precedence over paying attention to driving…but in the case that the message really is something important, people should pull over to the side of the road instead of trying to multi-task. This TRULY is a matter of life or death!
If you’re as serious as I am about NOT texting while driving, then let people know about it! The only way you’re going to get your message across is by word-of-mouth or through advertising…so why not organize a marketing campaign around it? Print your logo and ANTI-TEXTING WHILE DRIVING message on some cell phone stress balls or some comfortable personalized t-shirts.
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