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Should You Design Your Logo with Promotional Items in Mind?

I’ve always noticed company logos and I’ve always read and analyzed slogans, but I’ve been doing this a lot more since I started working for Quality Logo Products. Lately, I can’t help but think: “Oh, that would look really sharp on a promotional item!” every time I see a particularly good logo or a well-written slogan. I know, I know…you must think I lead a very sad life. Regardless of what you think of me, I can’t help but wonder if companies give any thought to how their logos might look on future promotional products or if they just decide to wing it. If you have any interest in advertising via logo merchandise at some point, then here are a few things to consider beforehand about your logo and/or slogan.

First, consider your logo’s colors and fonts. When I look at a logo, I tend to notice aesthetically pleasing features or interesting color combinations. If your logo has a lot of colors, then just keep in mind that what may appear eye-catching to you may appear obnoxious or busy to the average customer. I’m not saying there’s anything wrong with colors; actually, they can make or break the power of your logo. However, if there are too many colors (especially too many bright contrasting colors) or too many fonts and sizes jumbled together in one small space, then people may get confused and stop looking at it, which completely defeats the purpose. Keep in mind that most people’s attention spans are very short and they probably won’t be spending more than a few seconds glancing at your logo.

Second, if you absolutely must have a color-heavy logo and you decide to have it printed on promotional items, make sure that you are somewhat flexible. Many items are not available with more than a few colors on the imprint, and multiple color imprints can very quickly become more expensive than you’d anticipated. If each of the different colors is crucial to the integrity of your logo, then it may be a wise choice to have it redesigned in an alternate version (or at least to have both a color version and a black and white or one-color version readily available) before deciding to have it printed on a specific promotional product. This will make things much easier and much more affordable when you find that perfect item for a giveaway!

Third, test the way your logo and your slogan will appear on a smaller space. Even though Quality Logo Products offers mock-ups during the ordering process, it’s always a smart idea to size down your logo to see what it may look like on a small item such as a flashing button or a stress ball. If your logo has too much detail in it, then it could be impossible to read once it’s printed on the promo item. Again, having a logo and a slogan that no one can read very much defeats the purpose of advertising, so why not make it easier on yourself right from the start? This will save you time and money as well as alleviate some frustration when you are ready to place your order.

Of course, your logo is ultimately your decision, so don’t feel as if your creativity is limited when it comes to promotional items. But please keep these three tips in mind when you design your logo (or redesign your logo), because they can make a huge difference. As always, one of us at QLP is willing to help you if you have any questions about promotional products and what your logo may look like printed on them. Use your best judgment and you’ll soon be on the road to advertising SUCCESS!



Jill Tooley

Jill has been obsessed with words since her fingers could turn the pages of a book. She’s a hopeless bibliophile who recently purchased a Kindle after almost 6 years of radical opposition, and she loves stumbling upon new music on Pandora. Random interests include (but are not limited to) bookstores, movie memorabilia, and adorable rodents. Jill writes for the QLP blog and assists with the company’s social media accounts. You can connect with Jill on Google+.

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