Every company wants to have a catchy slogan. A great slogan will keep your company on the minds of consumers and can even make you an Internet or TV sensation. For instance, I can’t count how many times I’ve caught myself singing “I’m Lovin’ it” for no damn reason whatsoever (great, now I want McDonald’s).
In some cases, brand slogans become even bigger than the companies they’re associated with. Think about how often you’ve hummed a jingle to yourself without remembering what it was actually promoting. I’m willing to bet that tagline identification is trickier than you’d imagine!
So, how well do you know popular catch phrases and the brands affiliated with them? It’s time for a pop quiz. Try these on for size:
- Breakfast of Champions
- Get More
- Just Do It
- It Takes a Licking and Keeps on Ticking
- Maybe She’s Born with It
- How Many Bars Do You Have? (Hint: not many)
- A Diamond Is Forever
- Kid Tested. Mother Approved.
- They’re Grrrreat!
- Pizza! Pizza!
- The Best a Man Can Get
- Wanna Get Away?
- Be All You Can Be
- Whaassuuuuup?!
- Can You Hear Me Now? Good.
- Drivers Wanted
- Tastes Great, Less Filling
- Finger Lickin’ Good
- It’s Everywhere You Want to Be
- Have It Your Way
- BONUS – I Can
Let’s see how many of these slogans and taglines you know! There is a prize for getting them all correct. That prize is cake.
**Please note: Comments will be withheld for an hour or so to give everyone a chance at a fair guess, so be patient. Remember, it’s considered cheating if you use a search engine to look them up. And everyone knows that cheaters don’t deserve cake!
Do you want another post that challenges your extensive branding knowledge? Be sure to check out my famous logo quiz, too.

{ 12 comments… read them below or add one }
1. Kellogs?
3. Nike
5. Maybelline
6. Cingular Wireless
9. Frosted Flakes
10. Little Caesar’s (my favorite)
15. Verizon Wireless
16. Allstate?
20. Burger King
Wow, I’m actually surprised that I don’t know more of these! A lot of them sound familiar, but I can’t place the slogan with a company. I guess I don’t watch enough TV!
I am sad “expand your brand” did not make this list. Nice post Jeff; I like games like this!
Stumped on 6, 21
Here goes nothing…
1. Wheaties
2. Payless
3. Nike
4. Is this a car battery slogan? Duralast?
5. Maybeline (or however you spell it)
6. AT&T
7. Kay Jewelers
8. Ummm… I dunno
9. Frosted Flakes
10. Little Caesar’s
11. Schick
12. Some airline company. Southwest?
13. U.S. Army
14. Is this like a Scary Movie reference?
15. Verizon Wireless
16. A car insurance company of some sort? All State?
17. Bud Lite? Possibly Miller…
18. Popeyes? I’m probably way off on that guess
19. Ahhh I dunno
20. Burger King
21. No clue
Ok so I didn’t do too hot and had to guess on a bunch of them, but at least I finished! Haha…
1. Wheaties
2. ??
3. Nike
4. Energizer?
5. Maybelline
6. AT&T
7. DeBeers? Some shady diamond company.
8. OH CRAP I KNOW THIS ONE
9. Frosted Flakes
10. Um… pizza?
11. Gilette
12. Snickers
13. Army
14. Budweiser
15. Verizon
16. ??
17. ??
18. Popeyes? KFC? I know it’s fried chicken…
19. American Express
20. ??
21. ??
1. Wheaties
2. –
3. Nike
4. –
5. Maybeline
6. T-Mobile
7. –
8. Kix
9. Frosted Flakes
10. Little Caesar
11. –
12. –
13. U.S. Army
14. –
15. Verizon
16. –
17. Miller Lite
18. KFC
19. –
20. BK Lounge
21. –
Wow, I fail!
…but I have a feeling that “the cake is a lie” anyway!
The cake comment was an easter egg for you, my friend. Well done!
I love Easter eggs!
Breakfast of Champions – Wheaties
Get More – ?
Just Do It – Nike
It Takes a Licking and Keeps on Ticking – a watch co.
Maybe She’s Born with It – Maybelline
How Many Bars Do You Have? (Hint: not many) – AT&T
A Diamond Is Forever – DeBeers
Kid Tested. Mother Approved. – Kix Cereal
They’re Grrrreat! – Frosted Flakes
Pizza! Pizza! – Little Caesars
The Best a Man Can Get – ?
Wanna Get Away? – Southwest
Be All You Can Be – Army
Whaassuuuuup?! – Beer commercial from superbowl
Can You Hear Me Now? Good. – Verizon
Drivers Wanted – a car company
Tastes Great, Less Filling – Miller Lite
Finger Lickin’ Good – ?
It’s Everywhere You Want to Be – Visa
Have It Your Way – Burger King
BONUS –? I Can – Nike?
You got the bonus!! Well done!
*************HERE IS THE LONG AWAITED ANSWER KEY!!!!**********
1. Wheaties
2. T-Mobile
3. Nike
4. Timex
5. Maybelline
6. AT&T Wireless
7. DeBeers
8. Kix
9. Frosted Flakes
10. Little Caesars
11. Gillette Razors
12. Southwest Airlines
13. US Army
14. Budweiser
15. Verizon
16. Volkswagen
17. Miller Lite
18. Kentucky Fried Chicken
19. Visa
20. Burger King
21. Nike’s Lame attempt (and failure) to replace “Just Do It”
So, how’d you do?
[BAUCK]
“Expand Your Brand” is noticeably missing from this list!
Breakfast of Champions | Wheaties
Get More | Wal-Mart
Just Do It | Nike
It Takes a Licking and Keeps on Ticking |
Maybe She’s Born with It | Maybelline
…. crap; this is too hard. I give up!
These are so much fun! Well done Jeff. =) You stumped me on 9 of them.
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