I’m sure that I don’t need to tell any of you what Black Friday is. But how many of our lovely readers have heard of Small Business Saturday? Small Business Saturday falls the Saturday after Black Friday, and encourages the patronage of small, local businesses.
On its third official year, Small Business Saturday is anything but small. The movement is sponsored by big brands like American Express, Facebook, FedEx, and Google. These brands, and the almost 3 million people on Facebook that have liked the day, know that a lot of America’s economy lies in its small companies. In fact, if you spend $100 in a locally-owned store, $68 of that will go back into the community via taxes, payroll, and other spending.
That’s a lot of money flooding back into our communities.
So whether you’re business owner or shopaholic, it’s time to get involved. And here’s how.
For small business owners
Head on over to the official Facebook page to get started. There are dozens of resources available for helping promote your company.
- Twitter is giving away $100 in free ads*
- American Express is offering free printable signage and e-marketing materials
- Facebook page has tutorials for setting up a social media presence
After that, Small Business Saturday urges owners to create an offer. Whether that’s a coupon, special deal, door buster pricing, or giveaways is up to each individual owner. Participating in Small Business Saturday will help drive traffic to your business – creating a special offer with help drive even more.
Then hit the ground running with your social media. Make sure that you have a presence on Facebook and Twitter, and if you have the time, create a short video for YouTube. If you don’t have a Facebook business page yet, now’s the time to make one. Even if you don’t reach hundreds of fans by Small Business Saturday, you can still reach current and new clients.
You can also start on the official Facebook page. You can pledge to shop small and post it to your Facebook wall. Tweet about it! This will inform your friends and encourage them to participate, too.
And just in case you have no idea which of your local businesses you’d like to patronize that day, just head to the Shop Small website, type in your zip code, and the site will show you popular small businesses in the area.
Businesses, make full use of your social media and local advertising to keep sales going through the end of the year. If you’re a non-retail brand that doesn’t need Small Business Saturday to drive business, then put up a flyer to encourage your clients to shop local. Not only will you feel great for supporting your community, but your brand image will skyrocket.
Consumers, once you find exciting new items at your local businesses, talk about them on social media. Not only will you give your local business and shout out, but your friends might be looking for a similar present.
So on Saturday, November 24, shop small and local. Until then, start spreading the news and create buzz around your community. The only wrong way to promote Small Business Saturday is to not promote Small Business Saturday.
Have you heard about Small Business Saturday before? Are you planning on participating?
*No surprise, some exclusions apply. But they aren’t too bad and the deal is still pretty sweet!