How to Get 60,000 Sports Fans to Cheer for Your Brand
You can smell it in the air… It’s football season again, and more specifically the start of the National Football League’s season. It’s a time where avid football fans can sit at home drinking beer out of glass beer mugs and grilling out with their grill masters while watching the big game. Some other hardcore fans will even throw on their favorite player’s jersey, grab their memorabilia, and head to stadiums to watch the game. Let’s be honest: football season gives most of us an excuse to do absolutely nothing on Sundays (sometimes Mondays, too) and not feel bad about it. At this time of year so much hope and optimism fills each fan.
Who will win it all this year and what team has a legitimate chance? This is the burning question that every football fan wants to know. I’d love to address this point; however, I’ll likely make a hometown pick, and for the sake of my own safety (I’m a Packers fan in a Bears fan office), I’d better not. There are two other burning questions that are important to the promotional product industry and the QLP office that should be addressed at the start of this season:
The football season is a prime time to promote your company, organization, or cause.
The first question is how important sports are to a company’s marketing and promotional efforts. The answer? VERY IMPORTANT. The start of the football season gives us a chance to address a bigger idea. We live in a culture where sports are everywhere, and therefore so should promotional products. Think about it…during the football season every Sunday, over 60,000 people flock to 15 stadiums around the country. And this is just looking at the National Football League – think about all the different college games going on every Saturday, with the biggest ones drawing over 100,000 fans! Football season is just a current example; it’s also the same with other sports whether it is baseball, soccer, basketball, etc. Why wouldn’t you want the avid baseball fan using a baseball stress reliever or attaching a baseball keychain stress ball (with your company logo on it) to his keys? The point is, no matter the sport there are promotional products that should be taken advantage of to help promote a brand in a unique way and reach thousands of people. We love sports in this country, so why not put sports-related promotional items to work for you?
Here’s something to make you think about opportunities: the next time my buddies and I head to the legendary Lambeau Field to watch the Green Bay Packers beat the piss out of the Chicago Bears, what do you think we’ll be doing before the game? We’ll be sitting in the parking lot, tailgating and drinking our ice cold beer out of our Deluxe Neoprene Can Insulators, and just imagine your company’s logo being there. And then look around at the other 60,000 people that will be doing the same thing as us, and imagine the same thing. (The Cheering Noodles pictured above this blog post’s heading would be a smart choice, too). There are 60,000 marketing opportunities right there in one place! Sports promotional products offer plenty of unique possibilities for companies and give fans a chance to show off. TAKE ADVANTAGE OF PROMOTING YOUR BRAND THROUGH SPORTS!
Oh, and I almost forgot the other burning question around the QLP office: who does Bubba (the Quality Logo Products mascot) truly cheer for? Well, rumor has it that based on the recent struggles of the home team, the Chicago Bears, he has switched to cheering for the green and gold! GO PACK!