There isn’t a wrong time to promote your small business and get customers’ attention, but summertime is definitely one of the best times to do so. People are outside enjoying the sun and warm temperatures, which gives you the perfect opportunity to grab their attention. I’ve got five tips for you to catch their eye and bring them into your small business (and they’re summer-themed, so if not now, when?)
Offer discounts as temperatures soar
Summer is the one time of year that even meteorologists have trouble predicting the weather. Take advantage of that and offer a steal of a deal when temperatures soar. For example, post on all your social media accounts that for this week only, customers will receive $10 off any purchase of $100 or more when the temperature is above 100 degrees, or whatever discount for any temperature to keep your books in the black and not the red. These are great deals to do on a slow day of the week when you want foot traffic.
Chalk up your promotion with chalk
There’s a good possibility that, since it’s summer, you’re noticing a lot more traffic outside your store compared to December. Grab people’s attention as they walk by with sidewalk chalk and a great sale! Write your latest sale or promotion with brightly colored chalk that morning and when the day (or deal) is over, wash it off your sidewalk with a hose. With this idea, you won’t have to worry about customers bringing in expired coupons three weeks after the sale wraps up. The more artistic the better, because words alone won’t get people’s attention.
Give away seasonal items
C’mon, if you’re not going to give away promotional products in the summer, then when are you? Whether it’s a free tumbler with purchase or a beach towel to the first ‘X’ amount of customers who visit your store, freebies are great to get people enthused about visiting and buying your products and giving them something to remember your shop with after they leave.
Have you noticed that your social media accounts could use some outsider love commenting and posting things? Solve two problems with one solution by offering up a small discount to your customers who post a picture of their purchase while at your store on their Facebook, Twitter, Google+, Instagram or Tumblr account with your store’s handle. Make it as searchable as possible to potential new customers by asking the poster to include any hashtags you want, like #YourStoreName #TheCityYoureIn #SharingPays, etc. Just make sure you don’t have too many hashtags, or you’ll be breaking a cardinal Twitter rule.
Say ‘thanks’ with an event
Ice cream socials and BBQs are a great way to thank ALL your customers for their loyalty. Buy some tubs of ice cream and as many toppings as you want, and let your attendees go nuts! Who doesn’t love a little dish of free ice cream when it’s hot outside? Plan ahead, though, in case the weather doesn’t cooperate. It’s best to have a place for people to go indoors if rain drops start falling or storm clouds start forming.
Don’t let scorching temperatures dampen your spirits to market your company to new and existing customers. Try something new with your marketing this summer to get their attention and you’ll be amazed at the results you see!
Have you ever tried a summertime marketing idea before? Any tips or advice you’d pass along? Any other summer themed marketing ideas you’ve done or seen? Shout off in the comments!
Cover Image courtesy of stevendepolo. “Sidewalk Chalk” picture courtesy of ubrayj02. “Ice Cream Social” picture courtesy of OhioStateEngineering.