Heat Up Your Marketing Efforts with Summertime Promotional Products That Consumers Will Love
Guess what, readers—things are heating up, and I’m not talking about the weather; I’m referring to the untapped marketing potential for your company or small business. Quick reminder: it’s summer! In other words, it’s time for your business to launch a sizzling, summertime promotional campaign. From outdoor games to summertime necessities, start spreading the word about whatever it is that your business has to offer! Need a few quick recommendations? Take a look:
1. Custom Coolers and Koozies
Want to slap your logo on an item that outdoorsy-types will be sure to bring along on their next excursion? Of course you do! Here’s a quick heads up: coolers and koozies are no-brainers when it comes to summertime advertising. Spending time at an outdoor event, local park or camp ground can seriously take its toll on a person’s hydration, and while some people will bring their own coolers to events, others are usually happy to just tag along with whoever brings the cooler. Our advice: get those freeloaders their own coolers (maybe something like the Icy Bright Cooler Tote or the 30-Can Roller Cooler)—the kind that feature your distinct logo, front and center!
Same goes for the always-overlooked-but-often-underappreciated personalized koozie. Sure, we laugh at the semi-humorous taglines written on them when we see them in stores, but deep down, we know how useful they can be—especially outside, when the mid-afternoon heat starts to make our beverages less than refreshing. Affix your insignia on these remarkable little insulators and see to it that people know how practical your brand is.
2. Promotional Event Chairs
No outdoor festival or concert could possibly be complete (or even begin to start) without a venue full of fold-up chairs. See to it that your brand is making an appearance at the next big event. Add your name to the kind of custom chair that any Jimmy Buffett fan would be proud to bring along for the next Parrothead gathering. Hint: the Game Day Event Chair would do quite nicely. Then again, why stop at chairs? Take the next step; emblazon your logo on a full-blown recliner to ensure that those fans really feel like a bunch of “cheeseburgers in paradise!”
3. Custom Weather Gear
When it rains, it pours—and it’s never any fun when that’s the case. So make the adverse weather a little more tolerable for your prospective customers by providing a few umbrellas or ponchos during your next fundraiser or convention. Trust us—they’ll thank you for it. Heck, as a giveaway, it’s tough to top the Baseball with Hook Clip and Poncho, which combines the popularity of summertime sports with the usefulness of protective gear. People tend to forget how necessary something like a poncho really is, until they need it, of course; then they whine about not having one. Well, why not save them all that whining?
It’s the season to market your brand affordably and effectively, so get your business ready. There’s no shortage of summertime gear available at Quality Logo Products. Actually, there’s no shortage of any seasonal item; we’ve got it all, and always at the best value!
Like the items above? Have any other items in mind for summertime advertising? Let us know in the comments!
Joseph is the head of the Media Team at Quality Logo Products. He's a video specialist, blogger, perfectionist, and all-around likeable guy. When he's not busy focusing on the nitty-gritty details of his written and visual work, he's normally listening to bad 80s music and scouring the internet for useless information on useless subjects. You can also connect with Joe on Google+.