People tend to underestimate the fashion sense of the promotional products industry. For some reason, clothes and fashion don’t immediately pop to mind when we hear about promotional products, and I’m not sure why. I can say this for certain: I may not be a fashion expert but I can tell you there are some great opportunities to spread your company’s logo and brand awareness with different clothing items!
Here’s an example of some apparel I’d definitely rock out if it had your logo on it:
I like rocking a sweet cap, so this hat is my top choice. It has a 6-panel construction, a self-material Velcro closure, and a pre-curved bill for style and durability. This type of hat is most associated with sports team logos, but it would look good with any bold logo on it. In fact, an accessory like this is a great opportunity for your company to co-brand with a favorite local sports team. I would gladly wear a cap from my favorite beer company if it had a logo of my Green Bay Packers on it (Superbowl champs!).
Nike knows what people want to wear, and this jacket is proof of that. Why not throw your logo on a Nike product and increase your appeal? Throw in the fact that this thing is thermal (which comes in handy when it’s springtime and rainy) and you’ve got yourself one sweet giveaway. The fabric insulates your body by trapping tiny pockets of air, so you will look warm without looking huge and bulky.
This coat holds a particular appeal for golfers when they’re on the green, but I would wear it anywhere. It is lightweight and stylish but also warm enough to make it through the day. It’s unlike any other jacket, and any guy would love to wear this Nike coat…I know that I want one!
Cotton sweatshirts appeal to people like me (an average Joe) but they also appeal to just about everyone else. Why? Because a good hoodie like this is comfy and it comes it all different colors and sizes. Logos get exposure over and over again because people wear sweatshirts all the time; they’re cozy for shopping, jogging, or even bumming around the house.
These Hanes sweatshirts offer high-stitch density fleece, sizes up to 3XL, and soft 100% cotton material. Keep warm and store your cell phone or wallet in the roomy front pouch pocket. But the thing I love the most about these hoodies? They’re made from preshrunk cotton. I’m horrible at laundry and I tend to shrink all of my shit, so this would quickly become my new favorite sweatshirt!
These Sport-Tek sweatshirts have some features in common with the previous sweatshirt; they’ll keep you warm, they’ll be comfortable, and they’ll see minimum shrinkage. They’re available in deep, rich, vivid colors and they have convenient, front-slash pockets. This zip-up fleece looks like something I would wear every day; it’s almost as if it was specifically designed with athletes in mind. I’d wear it for a jog or for a night on the town!
Well, what do you think about my fashion picks? This apparel isn’t the kind of thing you’d find on a designer’s runway, but normal people would wear any of these items regularly and look damn good in the process.
What are your most-prized fashionable promotional products?