Case Study #1: Dietary Company Assists Sales Force with BIC Pens

Product: BIC®Clic Stic® WideBody® Retractable
Customer: Dietary Company
Objective: Promote salespeople and products
Category: Advertising campaign

Overview: A dietary company with thousands of salespeople wanted to assist the sales force in marketing products. The company decided to offer various promotional products on the company website for salespeople to buy and hand out on calls.

Distribution: The company offered the BIC WideBody Retractable pen in packs of ten on the company web site. Pens were engraved with the ordering salesperson’s name and the company logo.

Outcome: Salespeople responded positively to the pen because it was a quality product with great name recognition and reasonable pricing. The pens make a strong impact with prospects when received, and sales have increased as a result of the promotion.

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