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The sight of a ripe red tomato or a golden ear of corn can be enticing even to those like me who insist that a handful of potato chips counts as a serving of vegetables. But fresh fruits and vegetables are nutritious and delicious, as the people say, and farmers' markets have cropped up in greater numbers over the past few years to let people know it. The first week of August has been designated National Farmers' Market Week, which promotes not only farmers' markets but also any other company or organization that would like to support them.

It's true! You don't have to be a farmer to tie your business in to Farmers' Market Week! Retailers can support their customers' visits to the market by giving out such promotional items as personalized, reusable tote bags. Your customers can take your tote bags to the market, load them up with cucumbers, mushrooms, and grass-fed steaks, and then use the bags later to shop again at your store! Restaurants can promote their use of farm-fresh produce and meat (and encourage their guests to do the same in their own kitchens) with farm-themed items, like magnets.

Many farmers' markets receive direct support from the towns and municipalities that host them. If you happen to work in the local governments or for a community organization, motivate people to take advantage of Farmers' Market Week by giving away promotional items that get people's minds on the celebration. Stress toys in the shapes of barns, fruits, and farm animals can do a great job of getting people to think of fun when they think of farmers' markets. Hand them out at schools or at the town hall, and make people happy about getting healthy.

In the middle of all this celebration and promotion, let's not forget about the people Farmers' Market Week ultimately supports: the farmers! Farmers, your goods may look, well, good, but customers still love free items no matter how wonderful the food for sale tastes. Any of the promotional items mentioned above would make excellent promotional giveaways for farmers' markets vendors to give away during an extra-special awareness week. For items that tie in even better to the products you sell, try offering customized veggie peelers.

National Farmers' Market Week can be a tasty marketing opportunity for your company. Call Quality Logo Products today, and let us set you up with a fresh new crop of promo products for your business.

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