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Gabardine
Popular fabric with a smooth face and a dull sheen, made with a tight twill weave and worsted yarns.
Fabric has a distinct, closely set diagonal rib on the face and a plain back. Made in various weights for
men's and women's outerwear, sportswear, suits, dresses, and uniforms.
Game
Includes a variety of chance promotions such as contests, sweepstakes, etc.
Garment Dyed
A dyeing process that occurs after the garment is assembled.
Garment Washed
Process of industrially washing garments after they have been manufactured that softens and pre-shrinks. A wash process where softeners are added to finished garments to help the cotton fibers relax or bloom. The result is a fabric with a thicker appearance, reduced shrinkage and a softer hand.
Garment-Washed
This means a cap has been sewn and made and then washed in a washing facility. This creates the popular faded, worn look around the edges and looks more natural than the material pre-washed caps.
Gauge
Measure of the fineness or coarseness of knit fabrics. Refers to the number of loops (knit stitches) in an inch. The higher the gauge, the finer the fabric.
GIF (or) .gif
Graphics Interchange Format Developed by Compuserve using compression technology from Unisys. On the World Wide Web pictures and graphics you see on Web pages are usually in GIF format because the files are small and download quickly. Another type of graphics format used commonly are JPEG these files download even faster and contain a better resolution but cannot be interlaced so many Web page authors tend to opt for using GIF's instead to get that "melting" onto the screen effect that happens with interlaced images.
GIF89a, GIF Animation, or Multi Block GIF
A type of GIF format which allows a series of images to be displayed one after another or on top of each
other.
Giveaway
A low-cost item handed out fairly freely-akin to an advertising specialty or a traffic builder. Now also
sometimes used as a term for any direct premium.
Grommet-Sewn Slot
Caps that have a back strap made of cotton or leather and buckle, and have a slot where the end of the
strap tucks into the hat. This slot can either be trimmed with stitching creating a sewn slot, or with a
metal creating a grommet.
Group Travel
Incentive program in which qualifiers (and spouses usually) travel together to a single destination;
business meetings are often included.
Gun Club Check
Double-check design that uses three colors to form a larger check over a smaller check.
Gusset
Inlaid piece of fabric, usually triangular, between arm and body of shirt. Allows ease of movement.
If you’re looking for something great, you’ve naturally wandered into the G portion of our glossary. Why not start out with a garment made of gabardine, send us a .gif of your artwork, and finally send it all home as a lovely giveaway? You’ll be geared up for your new campaign in no time! Presenting promotional options to your superiors has never been an easy task. No matter how well you think you know your boss, there’s always the worry that you haven’t prepared quite enough. A quick review of relevant terminology will help you walk into that meeting with boosted confidence, a spring in your step, and an arsenal of promotional material ready to put your business on the map!
