Customer Service » Promotional Items Glossary » K
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Keeper
Premium offered via direct mail as an incentive for the consumer to try a new product/service or to complete a questionnaire.
Kern
To add or delete space between pairs of adjacent characters. Also known as letterspacing.
Keyline Drawing
Outline drawing on finished art to indicate the exact shape, position and size for such elements as
halftones, line sketches, etc.
Khaki
Light brown cotton used for Indian army uniforms.
Kilobyte
A thousand bytes. Actually, usually 1024 (2^10) bytes.
Knit
Fabrics constructed by interlocking a series of loops of one or more yarns by hand or by machine. Can be any fiber content. (See double knit, interlock, and jersey).
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