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Lamborder
A flat rib knit, with specified dimensions, that is used to function as a placket and placket facing.
Lambswool
Fine soft wool from the first shearing of a lamb, usually when it is about seven months old.
Laminated
Coated with clear plastic, or two separate sheets of paper joined together as a single sheet to provide a
special thickness or varying colors from side to side.
Laser (Engraving)
Imprinting method by which art or lettering is cut into a material by a laser beam that vaporizes the portion exposed through openings in a template.
Leather
Has subcategories, including genuine (top-grain or full grain leather from the outermost layer of hide); splits (underlayers split off from the top grain, usually having a surface treatment to simulate color and grain of genuine leather), and processed leather (one type of skin or hide made to resemble another type usually called "bonded leather" or "laminated leather").
Leave-Behind
Product usually given by a salesperson that serves to act as a reminder of his or her visit, company, or
product/service.
Lenticular Printing
Process of creating multidimensional, animated or biview effects by photographing with an extremely fine screen and placing plastic made up of tiny lenses over the top.
Lettering
Embroidery using letters or words. Lettering, commonly called "keyboard lettering," may be created
from circuit boards that allow variance of letter style, size, height, density, and other characteristics.
Letterpress Printing
Printing method in which ink is carried on a raised surface to the page or object being printed.
Line Art
Black-and-white illustration of reproduction quality.
Line Conversion
Photograph reproduction as a line illustration, accomplished by shooting the photo without a screen
and omitting the middle tones.
Line Name
Name used by a supplier to identify its line of products, generally to protect the confidentiality of the
distributor's sources.
Liquid Crystals
Technology used to produce temperature reactive products which change colors, going through a range
of reddish browns, greens, and blues.
List Broker
Person or firm specializing in selling or leasing lists names for direct mail use.
LISTSERV
An automatic mailing list server developed by Eric Thomas for BITNET in 1986. When e-mail is
addressed to a LISTSERV mailing list, it is automatically broadcast to everyone on the list. The
result is similar to a newsgroup or forum, except that the messages are transmitted as e-mail and are
therefore available only to individuals on the list. LISTSERV is currently a commercial product marketed by L-Soft International. Although LISTSERV refers to a specific mailing list server, the term is sometimes used incorrectly to refer to any mailing list server. Another popular mailing list server is
Majordomo, which is freeware.
Litho Laminating
Process of mounting a printed lithography sheet to single-faced corrugated to produce a display-quality
piece that is structural corrugated.
Loader
Obsolete term (also "dealer loader) for a dealer premium given with specified product purchase. In disfavor because of obvious negative connotation. "Dealer premium" or dealer incentive" has replaced it.
Local Area Network (LAN)
Linking of workstations, storage units (file servers) and print-out devices (print servers).
Locker Loop
Looped piece of fabric in the neck of a garment for the convenience of hanging the garment of a hook. Can also be located at the center of the back yoke on the inside or outside of the garment. A looped piece of fabric in the neck of a garment for the convenience of hanging the garment on a hook. Can also be located at the center of the back yoke on the inside or outside of a garment.
Locker Patch
Semi-oval panel sewn into the back of the garment just under the collar seam to reinforce the garment to minimize stretching when hung on a hook. A semi-oval panel sewn into the inside back portion of a garment, just under the collar seam, to reinforce the garment and minimize stretching when hung on a hook. The patch also allows for the garment tag or label to be sewn below the neckline to help prevent irritation.
Logo or Logotype
Style of lettering or design of a company used as a trademark to identify itself.
Lottery
Plan that awards a prize on the basis of chance and requires consideration to enter. It becomes a legal
sweepstakes or game when consideration is removed, or a contest when chance is eliminated.
Low Profile
A cap style with a low slope that is more closely fitted to the head. Can be either structured or unstructured.
Lycra
Dupont's trademark from spandex fiber. Spandex has excellent stretch and is always blended with other
fibers, imparting stretch to the resulting fabric.
When it comes to investing extra money in a promotional product in order to make it really memorable, many people choose leather as one of the materials of the item. But did you know that there are different kinds of leather? We've got genuine leather, processed leather, and several grades in between. Before you decide what type of item you put your company logo on, it's best to be informed of the different options you have. Other important terminology you'll learn in this section include “leave-behind,” which is what we call an item that you leave with a potential client or investor after a sales meeting.
