General term for a variety of small woven patterns, including bird's eye, dots and small houndstooth. It is usually associated with clear finished worsted suitings, such as sharkskin. A jacquard knitting pattern in which the jacquard forms a design similar to small nail heads.
Raised surface or pile of a fabric, such as fleece, formed by distressing it.
Short for "navigation bar" The set of directional tools you are presented with on a Web site. The options listed and hyperlinked on a web page - usually determined by the names of the sections of a Web site. Inherent to the name "Web" almost all web pages are "linked" in numerous places to numerous other
pages. Nav bars are supposed to help in guiding a user through the tangled mess.
How viewers on a Web site find their way through the content of that site.
Premium separate from, but adjacent to, the merchandise being promoted.
Color that does not reproduce in final production, used to mark instructions and corrections on camera ready art.
NPSE (National Premium Sales Executives)
Former name of Association of Incentive Marketing.
The combination of a knitting and spinning process developed by JERZEES® for their blended fleece that helps prevent pilling.
High strength, high abrasion resistance, low absorbency, good elasticity. Texture varies from smooth and crisp to soft and bulky.
More than just providing a definition to a term, the glossary section of promotional products terms also provides the translation for important abbreviations. From CMYK to WAV, those capital letters are very important. Make sure you know the long and short of everything you're signing up for when you browse through the glossary at Quality Logo Products. We want to offer you the best custom products that the advertising industry has in its arsenal, and we want you to go into this painless process with as much information as you can get your hands on. Knowledge is half the battle, so check out our glossary.