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PROMOTIONAL ITEMS GLOSSARY (P)


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Pad Printing
Method of imprinting in which a recessed surface is covered with ink. When the plate is wiped clean, ink
remains in the recessed area. A silicone pad then presses against the plate, pulls the ink out of the
recesses and is pressed directly against the product.

Page Description Language
Method for communicating page, font, and graphic information from the workstation to the print-out
device.

Pagination
Process of performing page makeup automatically.

Paisley
Abstract scroll pattern that originated in Paisley, Scotland.

Panels
Five and six-panel caps. Six panels sewn together from the crown of the cap creating a seam down the
front of the cap. Good for embroidery, but not a good choice for printing. A five-panel cap has five panels
sewn together to form the crown of the cap. Since there is not seam down the front of the cap, five
panels are an ideal choice for printing and embroidery.

Pantograph (Engraving)
Master letters or designs are traced with a stylus that is connected to and followed by a cutting tool that
pushes the lettering or image into metal. Used in many jewelry shops to engrave silver-plated bowls
and cups.

Pantone Matching System (PMS)
Color scale used to precisely match colors for printing. Each hue has a coded number indicating instructions for mixing inks to achieve that hue.

Paper Proof
Impression of type or artwork on paper so the correctness and quality of the material to be printed can be checked. The least expensive is a regular black and white faxed paper proof. The most expensive is an actual physical preproduction sample of the product itself.

Part-Cash Redemption
Option, often included with coupon programs, allowing the customer to get a premium more quickly by
sending fewer coupons plus a specified cash amount.

Paste-Up
Act of producing mechanical art.

Pastels (Color Families)
Soft unwashed colors such as sky blue, seafoam green, coral, baby pink, and butter yellow that are
used predominantly in spring and summer deliveries and in warmer climates.

Patch Pocket
A pocket attached to the outside of a garment.

PBM
Portable Bitmap

PCD
Photo CD

PCT
Mac PICT

PCX
ZSoft Paintbrush

PDF (or) .pdf
Adobe Acrobat

Peach Finish
Soft hand usually obtained by brushing the fabric lightly. It can also be achieved with chemical or
laundry abrasion.

Pearlized Buttons
Buttons that have a pearl-colored hue.

Pencil Rub
Low-cost way of producing a "sample" of an embroidery design. Consists literally of a piece of tracing paper placed over a sew-out and rubbed lightly with a pencil to produce an impression for the embroidery.

Per Inquiry
Means of media payment used in direct-response programs.

Perceived Value
What someone believes promotional merchandise is worth.

Permanent Press
Improves the wrinkle recovery and shape retention qualities of fabrics.

Personalize
To imprint the recipient's name on a particular product.

Pewter Buttons
Buttons that have a dull, metallic hue.

Pewter and Horn Tone Buttons
Buttons that incorporate pewter and horn tone, usually one encompasses the other.

PFD
Products that are specially manufactured for dyeing; 100% cotton thread, oversized cut to allow for
shrinkage; no optical brighteners for even dye coverage.

Phantom
Transparent image or ghost superimposed over a subject.

Photoetching
Printing process using an acid solution to etch a photograph onto a metal surface.

Photographic imaging (Engraving)
Photometal processes actually develop metal by using photosensitive, anodized aluminum in either
metal stock or metal sheet stock. Chemical etching uses negative or camera-ready artwork, exposes it
and coats the metal using acid or other more toxic chemicals to eat away impressions on the metal not
covered by film.

Photomechanical Transfer (IPMT)
Diffusion-transfer process used to resize or copy images.

Photostate
Black-and-white reproduction of original art, generally not acceptable as "camera-ready" art.

Piece-A-Week Offer
Self-liquidating or profit-making retail offer of related premiums, once a week for 12 to 15 weeks, with
specified purchases.

Pigment Dyed
Caps are colored with a particular pigment that reacts with the washing to create a faded look. A type of dye used to create a distressed or washed look.

Pill Free®
A process developed by Lee® to help prevent pilling on fleece garments.

Pincheck
Very small check pattern that is popular for suits, sportswear and outerwear.

Pique
Single knit construction also known as honeycomb or mesh. An open knit surface with a coarser hand than jersey or interlock.

Pique Knit
A knitting method that creates a fine textured surface that appears similar to a birdsnest or waffle weave.

Plackets
The part of a shirt or jacket where the garment fastens together.

Plain Weave
Simplest, most common of three basic weaves (over one/under one interlacement). Provides a smooth surface for printing. The other basic weaves are satin and twill. (See Broadcloth, Chambray, and Poplin).

Plate
Rubber or metal image carrier that transfers ink to the printing surface.

PMG
Pagemaker

PNG
Portable Network Graphics

Point-Based System
Program in which recipients earn premiums based on an acquired number of points.

Point-Of-Purchase (POP) Advertising
Advertising materials such as displays and cards that are placed in retail stores to draw attention to a
product.

Polyester
Versatile in weights and textures for weaves and knits. Resists wrinkling. Excellent shape retention.

Poly-filled
A warm polyester lining found in the body or sleeves of outerwear garments. It has more loft than a regular nylon lining.

Polynosic
Features similar characteristics to cotton and silk, has excellent luster and very little shrinkage.

Popcorn Pique
Alternating rows of 2 different pique knits; one knit is a baby pique, while the other is a larger pique that resembles small circles knit closely together.

Poplin
Medium to heavyweight unbalanced plain weave. It is a spun yarn fabric that is usually piece dyed. Usually poplin is constructed with fine yarn, densely woven, resulting in a crisp, dressy appearance.

Position Proof
Color proofs for checking position, layout and/or color breakout of image elements.

Positive Image
Reproduction with the same density values as the original. A tightly woven, durable, medium weight cotton or cotton blend fabric made using a rib variation of the plain weave which creates a slight ridge effect.

Post-Cure
Resin treated fabric is cut and sewn. The finished garment is then cured in a high temperature curing
oven.

PPT (or) .ppt
MS PowerPoint

Premium
Product, imprinted or not, that is given for performing some task or duty, e.g., a gift with a purchase.

Premium Rep
Incentive representative.

Premium Show
Exhibition featuring displays of incentive suppliers.

Press Proof
Proof of a color subject made on printing press in advance of the production run.

Print Pro™
A knitting process developed by Hanes® for their fleece garments that creates a tighter knit for a better printing surface.

Prize
Reward given to the winner in a contest, sweepstakes, or lottery; also sometimes refers to a
sales incentive award.

Pro Forma Invoice
Invoice issued as a matter of record and sent to the distributor prior to the shipment of products to confirm the specifications.

Profile
Height of a cap's crown. Low-profile is approximately 3.5". Regular profile is approximately 3.75". Pro-style is somewhere in-between the two.

Progressive Proofs
Color proofs that show the reproduction of each color plate separately and in combination with each other. Also called color keys

Progressive Proofs or 'Progs'
Proofs made from separate plates in color work showing sequence of printing and result after each
color has been applied.

Promotional Buyer
Advertiser or other purchaser of promotional products from distributors. Also known as end-user.

Promotional Product
Useful or interesting article of merchandise usually carrying an imprinted advertising or promotional
message.

Proof
Impression of type or artwork on paper to allow the correctness and quality of the material to be checked.

Proof-Of-Purchase
Box-top, label, trademark, coupon, UPC symbol or other token from a product, which qualifies a
consumer to receive a premium.

Proportion
Design concept expressing an element's relationship of length to width.

Protected Domains
Areas that are accessible only by authorized people usually by the use of a Fire Wall.

Proxy (or) Proxy Server
A technique used to cache information on a Web server and acts as an intermediary between a Web
client and that Web server. It basically holds the most commonly and recently used content from the World Wide Web for users in order to provide quicker access and to increase server security. This is common for an ISP especially if they have a slow link to the Internet. Proxy servers are also constructs that allow direct Internet access from behind a firewall. They open a socket on the server, and allow communication via that socket to the Internet. For example, if your computer is inside a protected network, and you want to browse the Web using Netscape, you would set up a proxy server on a firewall. The proxy server would be configured to allow requests from your computer, trying for port 80, to connect to its port 1080, and it would then redirect all requests to the proper places.

PSD (or) .psd
Photoshop

Psychographics
Measurement of the psychological and lifestyle characteristics of individuals or households.

Puff Prints
Screening process using puff inks. After screening, the product is exposed to heat. A chemical additive in the ink causes it to rise, creating a raised surface.

Purchase Privilege Offer
Term little used. Once commonly applied to selfliquidating food-store promotions akin to the taperedemption or continuity programs, often using punched trade cards.

Purchase-With-Purchase
Self-liquidating direct premium offer.

PVC
A polyurethane coating that is added to make garments water resistant.


Pucker up to this sweet section, one of the largest we offer in our glossary.  On this extremely informative page, you'll find out where the paisley design originated, the process involved in pad printing, and why the Cubs keep losing. (Nah, no one really knows about that last one, but we're a Chicago-based company and would love to know.) If you stumbling across us in an innocent web search, welcome!  Feel free to browse through these pages in search of the best customized products this industry has to offer.  If photoetching is your game or point-of-purchase advertising is your game, Quality Logo Products answers to all of your burning questions.

 

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