Promotional program designed to raise safety awareness and recognize those who follow safe onthe-
Sales-incentive program. The word "contest" is used less today than previously, since direct competition
among salespeople is not longer the rule.
Premium or monetary reward offered to salespeople for attaining a specified performance level.
Program designed to stimulate immediate action on the part of the consumer, generally by adding value to a purchase or action taken.
Compensation by a supplier, issued to distributors when they sell a specific minimum amount of
specialties of which the distributor has purchased samples.
Sand is added to the piece of garment washing process to create a subtle weathered look. Results in
a soft, lightly brushed feel. Used mainly in woven fabrics. A washing process in which the fabric is washed with very fine lava rocks or rubber/silicon balls resulting in a softer fabric with a relaxed look and reduced shrinkage.
Controls the shrinkage of fabrics to less than 1%.
Typestyle without cross strokes at the end of the main strokes.
See "tape plan."
General term for especially high-quality fabrics of merino wool, usually used for coats and suits. The
term originally described fabrics made only from the wool of Saxony sheep, a superior strain of merino
developed in Germany.
To impress a mark in a sheet of paper to facilitate folding and help it lie flat.
Series of dots used to reproduce halftones or blended colors. As the percentage of screen increases, the color prints darken.
Charge by suppliers for creating a silkscreen of the artwork used for imprinting products.
Process in which shading and tinting are added to a line reproduction.
Imprinting method in which the image is transferred to the printed surface by ink squeegeed through a
stenciled screen stretched over a frame. Screens are treated with a light-sensitive emulsion, then film
positives are put in contact with the screens and exposed to light. The light hardens the emulsion not
covered by the film, leaving a soft area on the screen for the squeegee to force ink through. Also called
A hem that is softly rounded for fashion detail.
Software system to locate information or to look at information on a Web site based on criteria entered.
Lightweight cotton type, color striped fabric with permanent lengthwise alternating puckered striped
and felt stripe sections.
Advertising media such as specialty advertising and direct mail that can be targeted to specific limited
audiences. Also called targeted media.
A collar that is constructed from the same material as the body of the garment.
Refers to headwear where the sweatband is constructed with the same fabric as the crown.
Proof-of-purchase premium offered to consumers for a sum of money to cover the cost of premium plus
postage and handling.
Premium with a cost only partially covered by the purchase price at which it is offered.
An overcasting technique done on the cut edge of the fabric to prevent unraveling.
Any typeface with letters having a cross stroke at the end of the main stroke.
Special charges added to certain products in a catalog. It covers the cost of preparing the type for the
press and the actual printing.
Software available for downloading on the Internet that you can try before you buy. Users who want to
continue to use the program are expected to pay a registration fee (rarely more than U.S. $100). In return
they get documentation, technical support, and any updated versions.
High-quality worsted suiting fabric with a smooth sleek face and a slightly iridescent sheen, resembling the skin of a shark. Made with a twill weave, and yarns of alternating colors, usually a lighter color with a darker one. It may be plain or woven with fancy patterns.
General term for a tanned hide with the wool still intact. Used to make exceptionally durable outerwear.
Simplest, most common of the three basic weaves (over one/under one interlacement). It provides a
smooth surface for printing. The other basic weaves are satin and twill.
Fleece fabric where the brushed/napped side is used as the face of the garment.
Very fine, lustrous wool from the downy soft undercoat of Shetland sheep, raised on the Shetland Islands off the northern coast of Scotland. Available in limited quantities of natural colors and used to make software, knitwear, sportswear, and coats. The term has been used rather loosely by the apparel
industry to describe similar fabrics and clothing, especially sweaters, made from coarser types of wool.
Date an order should be shipped from the factory to the purchasing client.
A Web browser plugin which provides for Macromedia Director movies to be viewed on World Wide Web
pages. Shockwave is a key component of Macromedia's solution for interactive professionals who develop digital media for the World Wide Web. If you have created an interactive movie using
Macromedia Director, you will need to compress the movie through a program called "Afterburner" before you can use it as Shockwave on a Web site.
Shopping Cart Enabled Site
Web site with functional shopping cart engine to perform transactions (accept orders).
Slits found at the bottom of side seams. They are fashion details that allow for comfort and ease of movement.
Lightweight fabrics with natural, deep luster. Shiny surface. Versatile in weight and texture. Long
Term used to indicate the diameter of a yarn. The smaller the number, the thicker the yarn.
Initial rough drawing in pencil, ink or color to determine the arrangement of an artwork.
A pocket that has to be entered through a slash on the outside of the garment. The pocket pouch is suspended from and attached to the slash.
Printed area without type or other illustrations.
A product sample carrying a prospective buyers' imprint, produced with the expectation that the prospect will order it.
Medium of advertising, sales promotion and motivational communication employing imprinted, useful or decorative products called advertising specialties; a subset of promotional products.
Speculative (Spec) Sample
Product sample carrying a prospective buyer's imprint, produced with the expectation that the prospect will order it.
Color used usually for accent.
Promotion within a longer campaign, designed to maintain interest by awarding interim incentives.
Controls the penetration of spots and stains.
Photo print of an art made by a camera. Use stat paper only on final proofs before going to production.
Same image printed continuously in a pattern on the same sheet of paper.
Digitized generic embroidery designs that are readily available at a cost below that of custom-digitized
Pumice stones (lava rock) are added to the piece or garment washing process resulting in a soft and
abraded worn appearance particularly where there are seams. A washing process in which the fabric or garment is heavily washed with lava rocks or rubber/silicon balls. The result is a softer fabric with a distressed or weathered look and reduced shrinkage.
Strip of fabric sewn under or over the front zip or snap closure of outerwear garments to form a barrier
against wind and moisture.
Creating a rough outline of what the Web site will look like.
Separation of a target audience into various levels or strata.
Attaching, putting together or assembling in negative film from the separate elements of an ad, brochure, flyer or other printed materials into one cohesive unit.
A cap style with a lined front consisting of buckram, a stiff fabric, that controls the slope of the cap.
Dye transfer process where the image consists of a colored dye permanently embedded into the material surface of pores. Used to imprint messages, graphics and photographs on a variety of items, primarily mousepads, mugs, T-shirts, caps and trophy medals.
A fabric that goes through a brushing process to raise the nap and give the garment a soft hand.
See Sueded Cotton.
Sample of the material of the product to be purchased, imprinted with the advertising artwork in
the colors specified for the imprint.
Chance-based promotion or game for prizes, for which no purchase is required; usually based on
randomly drawn numbers.
Satin stitch embroidery. Embroidery remains a government-supported industry in Switzerland today.
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