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Tackle Twill
Letters or numbers cut from polyester or rayon twill fabric that are commonly used for athletic teams and
organizations. Tackle twill appliqués attached to a garment have an adhesive backing that tacks them in
place; the edges of the appliqués are then zipzap stitched.
Tape Plan
More formally, "cash-register-tape redemption plan.” A continuity promotion by supermarkets, offering one or more premiums in return for register tapes, coupons, or stamps representing specified purchases and most often, cash amounts sufficient to make the promotion self-liquidating or profitable.
Taped Seams
A strip of fabric sewn to the seam of a garment to prevent distortion. In outerwear, taped seams aid in waterproofing.
Tartan
Woolen fabric made with a plain or twill weave in a variety of different plaid patterns, each belonging to a
specific Scottish clan.
Taslon
Durable nylon fabric that is generally used for rugged outerwear. Refers to how the fibers are woven and the resulting texture. Used mainly in outerwear garments, Taslan is a durable and water repellent nylon fabric with a slightly shiny surface.
Tattersall Check
Simple check pattern with a loud appearance, made with two colors against a white or contrasting
background. Gaudy combinations of bold colors are common. Checks are usually about a half-inch
square.
Teklon
A rugged, stronger Taslan nylon that is water repellent.
Temperature Reactive or Thermocromatic Inks
Process of applying a special ink that disappears to reveal a hidden message when heat is applied. For
instance, used on a mug so that when hot liquid is poured into, the message appears or on a glass, so
that when cold liquid is poured into it, the message appears.
Tencel
Produced by Courtaulds from the cellulose in harvested wood pulp. Fabrics with Tencel have superior shrinkage control characteristics. The unique properties produce deep vibrant colors. A fabric made from the cellulose found in wood pulp which is processed into a silk-like, delicate fabric.
Terabyte
One trillion bytes.
Terra-Tek™
A durable and water repellent Taslan with a matte finish.
Terrain Cloth
High-density air-textured nylon.
Terry Velour
A type of material with uncut loops on both sides. It has a soft, plush feel and is water absorbent.
Test
Any of a half a dozen methods of measuring appeal of a premium in advance of a promotion. Frequently
done by personal interviews, sometimes by a mail ballot of split-run newspaper advertising.
TGA
TARGA
Thermal (Engraving)
Melts an image into the metal, based on a die. Often used for small items such as name badges and small signs.
Thermal Dye Sublimation
Like thermal printers, except pigments are vaporized and float to desired proofing stock. Similar to Thermal Dye Diffusion Transfer, or D2T2.
Thermography
Means of imprinting in which powder is added to the image to be printed. When heated, the powder fuses with the ink, and the image appears in relief.
TIFF (or) .tif
Tagged Image File Format A file format for exchanging bitmapped images (usually scans)
between applications.
Tint Block
A photoengraving used to print tints of any percentage of color.
Tip-In
Preprinted card bound or partially bound into a periodical.
Tip-On
To attach endsheets or other material to the outside of folded sections by machine applications of thin strip of adhesive.
Tonal
Using a matching color thread to embroider a garment. For example, a navy shirt tonal embroidery
would use a matching navy thread to create an embossed look.
Tone on Tone
Different shades of the same color as the garment are used for embroidery thread. For example, a navy blue shirt with a light blue and royal blue embroidery.
Tone on Tone Jacquard Collar
See Jacquard Knit. The two colors being used are the same.
Torqued
Natural twisting that occurs when a circular knit fabric is in a relaxed state. A circular knit is knit in a spiral motion and therefore "straight" stripes want to twist. This phenomenon usually occurs in poor quality jacquard knits and is minimized by compacting and the use of stabilizing resins.
Trade Advertising
Advertising directed at members of the wholesale or retail trade.
Trade Character
Visual identification or personification of a particular brand, merchandise, or advertiser.
Trade Stamp
Gummed stamp given by a retailer, usually for each 10 cents of purchase, to be pasted in a save-book or card, redeemable for premiums presented in the stamp-company catalog.
Traffic Builder
Specialty or premium designed to get consumers to enter a store or a tradeshow exhibit.
Transparency
Full-color, translucent, photographic film positive.
Transparent GIF
Transparent GIFs are useful because they appear to blend in smoothly with the user's display, even if the user has set a background color that differs from that the developer expected. They do this by assigning one color to be transparent -- if the Web browser supports transparency, that color will be replaced by the browser's background color, whatever it may be.
Transparent Ink
Printing ink that does not completely conceal the color of the carrying material beneath.
Trapping
Process of adjusting adjacent colors to account for misregistration, which occurs due to the complex
machinery of the press and because materials stretch and shift during printing.
Travel Incentive
Trip offered to salespeople or dealers, often tied into sales meetings at resort areas.
Tricotine
High-quality worsted fabric with a 63-degree, double twill on the face of the cloth. Belongs to the same
family as gabardine, whipcord, covert and cavalry twill. Various weights are used for men's and women's
clothing.
Trim Size
Finished size of a printed piece after waste is trimmed away.
Triple-Needle Stitched
See Double-Needle Stitched but with 3 stitches.
Trojan Horse
A type of computer virus which comes disguised as a program. It usually happens like this: people
download a program from the Internet, for example, because they think want it and think it is of some use, but once they start it up, it contains a virus and will erase your hard drive or wreak havoc on your system. A popular Trojan Horse type virus came in the form of a file called AOL4FREE.COM and the "I Love You" virus is another example. The name comes from the Greek legend of a horse that looks benevolent at first, but really holds trouble.
Tubular Collar
Collar which is knit in a tube form so it has no seams.
Tuck-In Tails
A shirt constructed so the back hem is longer than the front. This aids in keeping the shirt tucked-in during strenuous activities.
Tuck Stitch
Refers to the look of the knit where some stitches are actually under the other stitches. Gives the shirt a waffle-weave type texture and look.
Tweed
Rough durable woolen cloth with irregular slubs or knots on the surface, made with a twill or herringbone weave. Multicolored yarns are produced by adding colored nubs prior to spinning. Early tweeds were characterized by a very hairy face and scratchy hand. Today, many tweeds are flattened and shaven to soften them. Made in various weights and patterns and used for suits, sportswear and coats.
Twill
One of the three basic weaves (the others are plain and satin). It is characterized by a diagonal rib (twill)
generally running upward from left to right (right hand twill). Left hand twill (traditional denim weave) has the diagonal rib running upward from right to left. Twill weaves are used to produce a strong, durable firm fabric. A fabric characterized by micro diagonal ribs producing a soft, smooth finish.
Twill Tape
Narrow herringbone twill weave tape used as reinforcement at the stress areas - neck, shoulders,
pockets - of a garment. It is also used as a design element, often inside plackets.
Twill Tape Placket Lining
Twill tape is attached to the inside of the placket for a fashion effect.
Twill-Broken
Broken twill is a variation on traditional twill resulting in a very soft and flexible fabric.
Twisted Yarn
The use of two or more yarns of different colors twisted together to form a single multicolor yarn.
Type Transfer
Sheet of type created through a photographic and chemical process which can be transferred onto
almost any surface by burnishing the back of the sheet.
Typeface
General term used to describe the styles of lettering available in typesetting.
Typeset
To create type of a quality usable for reproduction, whether electronically or mechanically.
One of the great things about the glossary pages at Quality Logo Products is the breadth of information. After all, we not only offer hundreds of words that will make your first (or fifth) foray into the promotional products world a whole lot easier, but we also give out tons of basic Internet and computer terminology to enhance the whole experience! While other companies are content to let you scrape by, we believe in a fulfilling adventure every time you visit our site! So feel free to stop in, look around, and tell everyone where you found an amazing support section available every day, all day.
