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Warp
Lengthwise grain in woven fabric.
Wash Drawings
Line drawings in which the middle tones have been retained.
Washer Nylon
A nylon garment treated with a special finish to produce a crinkled effect.
Wasted Circulation
Media circulation that reaches non-advertiser prospects.
Water Repellency
Ability to resist penetration by water. Not as rigorous a standard as waterproofness. Water repellent fabrics cause water to bead up on their surfaces while allowing insensible perspiration to pass through.
Water beads up and rolls off a water-repellent fabric.
Waterproof/Breathable
Ability to keep water from penetrating, but permits water vapor to pass through. There are more than 200
fabrics of this type available today, offering a varied combination of waterproof and water vapor permeability.
WAV File
A WAV file is a digitized sound file.
Weather Resistant
Loose term referring primarily to a fabric's windresistant and water-repellent properties Waterresistant
fabrics are those that resist the penetration of water. The greater the force of impact as the water
hits the fabric surface, the greater the likelihood that it will penetrate the fabric.
Weathered Twill
A special dye process resulting in a softer fabric with a weathered appearance that will continue to enhance with each wash.
Web Server
Program that runs on a Web site and replies to users requesting information from that site.
Web Site
Location on the World Wide Web that contains information in text and image form.
Web-Fed Press
Press that prints from a continuous roll of paper.
Weft
Crosswise grain in a woven fabric. Weft is also known as "fill."
Weight
Visual effect of the thickness or thinness of text, rules or logos.
Welt
Strip between a shoe sole and upper through which they are stitched or stapled together. A double edge, strip, insert, or seam for ornament or reinforcement.
Welt Collar/Cuff
A single ply fabric with a finished edge that is used for collars and cuffs on sport shirts and short leeved
garments.
Whipcord
Compact worsted twill fabric with prominent diagonal cords that run from the lower left to the upper right.
Long-wearing utility cloth is used for suits, sportswear, and uniforms. It resembles, but is much coarser than, tricotine and gabardine.
White Space
Space on a page not occupied by type, pictures or other elements.
Windowpane
Simple, boxy check or plaid pattern using a minimum of colors and thin lines to form large squares or
rectangles with clear centers, like windowpanes.
WMF
Windows Metafile
Wood Tone Buttons
Buttons that simulate a wood appearance.
Wool
Natural deep luster. Long wearing. Sheds water naturally. Springs back if creased or crushed.
Wool Satin
Luxurious worsted fabric with a lustrous face, made with tightly twisted yarns and a satin weave.
Woven
Fabric constructed by the interlacing of two or more sets of yarns at right angles to each other.
WPG
Word Perfect
Wrinkle Free
Basic process of imparting the wrinkle free finish into the fabric involves applying a resin into the fabric,
drying and curing at extremely high temperatures to the desired dimension. Pre-cured wrinkle free means that the finish has been applied to the fabric before the garment has been produced. Post-cure wrinkle free means that the finish has been applied after the garment has been manufactured. Because the postcure wrinkle free process is set into the final pressed garment, it is more popular.
Wrinkle Resistant
Controls the wrinkling of fabric.
WWW
World Wide Web, a global interactive system of text and images that runs over the Internet.
Wysiwyg
An acronym for What You See Is What You Get, which means that the composite page viewed on the
screen of a workstation essentially represents what the printer will output.
Don't waste your time in boring search engines trying to figure out if what one company calls “weather resistant” matches up with what we call “water resistant.” We can't speak for those guys, but we can definitely lay out all the facts as it applies our business dealings right here. No obligation to buy, no commitment to order, and no awkward conversation with a customer service representative if you only want to check one quick thing. The glossary makes it easier than ever for brand new customers to get a handle on what to expect from the leader in promotional products supply, Quality Logo Products.
