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Customer Service » Promotional Items Glossary

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Please click on a letter above to begin browsing our promotional product glossary.

If it’s the first time you’ve ever ordered a promotional product, we can understand that you’d be overwhelmed by the terminology.  What is a run charge?  How is deboss different from emboss?  And what on earth does CMYK stand for?  In the following pages, you’ll learn all you’ll need to know about promotional products from appliqué to yarn.  After each entry, you’ll see a short definition and sometimes an example of how it applies to the promotional products industry.

At Quality Logo Products, we intend to make things as simple as possible without talking down to you.  We also understand that you’ll probably be forking over significant cash to us and trust us to deliver an item that will be critical to your company’s success.  If you want to know the finer points of silk screening, we can definitely provide that information so you know you’re getting a quality product.  Besides, how impressed is the big boss going to be when you rattle off terms like “four-color process” and “offset printing” in a quarterly meeting?  Your expertise will dazzle, and no one needs to know that our glossary function got you there.

Up to Standards
Being informed about the process will also help you make better decisions when it comes to choosing your promotional products and their decoration.  Knowing the difference between CMYK printing and spot colors has a massive impact on how colorful, realistic, and solid your logo and lettering will turn out.  Knowing different types of patterns and fabrics will also indicate how a garment will look and feel as well as its durability to daily wear and the weather.  For example, the number of panels on a hat makes a big difference when it comes to choosing between embroidery and printing.

Up to the Minute  
In addition to promotional products lingo in the glossary, we also have more common technical terms that you may run across.  Having a vector image available rather than a raster image is certain to not only save you time and money but also maintain image quality regardless of the imprint size of the product.  This is an excellent feature to know about if you plan on using the same logo for multiple products.

Up to You
Beyond providing you with excellent customer service, unbeatable prices, and fantastic final products, Quality Logo Products is committed to putting the customer in control of his or her own buying experience from start to finish.  Using our promotional products glossary is an excellent way to stay informed and clear up confusions.

If you run across a term or image you don’t understand somewhere on our site and can’t find in the glossary here, please feel free to give us a call at (866) 312-5646 or hop onto our live web chat, which is open from Monday through Friday from 8 AM to 6 PM CST.


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Quality Logo Products, Inc. is your number one source for stress balls and promotional items.

Quality Logo Products, Inc. · 724 North Highland Avenue · Aurora, Illinois 60506
For assistance, email us at or call 866-312-5646 · Monday - Friday.

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