Case Study #1: Golf Course Gives BIC® Products as Gifts at Father / Son Golf Tournament

Product: BIC® Permanent Marker & BIC® Mouse Pad
Customer: Golf Course
Objective: Give gifts to participants while advertising sponsors
Category: Conventions, Trade Shows and Events

Overview: The marketing department of a golf course planning a father/son tournament and barbecue wanted to create giveaways advertising the event sponsors. They chose the Permanent Marker (MRPG) and the Mouse Pad (MP2A). They placed two permanent markers imprinted with the tournament name in every golf cart for the purpose of marking golf balls, and placed the remaining markers on the tables at the barbecue. The mouse pad effectively recognized and advertised the ten event sponsors.

Distribution: Given away at a golf tournament to participating attendees and family members.

Outcome: The tournament attendees loved the giveaways. The event sponsors were pleased to be
recognized and advertised.

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