HOW DO YOU CHOOSE A PROMOTIONAL PRODUCT?

Customer Service » How Do You Choose a Promotional Product?

While there is no exact formula for deciding which promotional product to choose, there are certainly several factors to take into account.

Target Demographic

The first question you should ask yourself is who you want to reach. When you’re advertising for a tattoo parlor, a yo-yo might not be your best option (Although there is an exception to every rule. Outlandish ideas have made a splash in the past.). However, if you’re a towing or roadside assistance company, an item such as a CD visor or air freshener, something that would be close at hand in case of a roadside emergency, is a wise investment.

Price

If you’re just starting Jim & Jane’s Roadside Café and working out of pocket, 500 customized leather briefcases might not be the most financially sound choice. On the other hand, if you’re Microsoft, you’re not going to waste your time with personalized pens. While you’ve got to spend money to make money, it’s important to find a middle ground that puts you firmly in the playing field without decimating your bank account.

Campaign

If your company has a longstanding slogan or image it wants to present to its current and potential customers, your promotional product should be consistent with that. However, every rule is made to be broken, and promotional products that are in stark contrast to your message can also be very effective attention-getters.

Distribution

The size and structure of a promotional product set limitations on its distribution. Light, thin things like pencils, magnets and calendars can easily be bulk mailed or left in mailboxes. Larger, bulkier things like apparel and mugs can easily be handed out at trade shows. Expensive items like computer hardware and watches should be hand-delivered or sent via insured mail. You know your audience better than anyone

Quality Logo Products, Inc. is your number one source for stress balls and promotional products.

Quality Logo Products, Inc. • 724 North Highland Avenue • Aurora, Illinois 60506
For assistance, email us at info@qualitylogoproducts.com or call 1-866-312-5646 • Monday - Friday.