The main factor in choosing pens is whether they deliver quality for the money.
Purchasing a promotional pen is an important business decision. Like other tools for your office or company, it is an item that needs to be dependable, economical, practical, and efficient. Pens that are advertised as "cheap" do not always deliver the qualities you might be looking for in your writing tools. A pen should present your company image all the way from the physical specifications to the ink that will appear on the paper. An efficient pen will deliver your company's brand as well as match the image you are trying to convey to customers.
Cheap pens may not help produce attractive business documents. Some cheaper pens use inferior inks that will blot, fade, or smear. A letter of recommendation with blotches on the page does not exemplify a good image! Such a letter degrades the credibility and the professional image of both the person who wrote it and the company he or she represents. It's important to remember that the quality of business communication casts a direct reflection upon the company or organization.
It may be economically justified to purchase a more expensive pen that will last longer. If a pen is purchased for a low cost but only lasts for one week, it is not such a good bargain. A more expensive pen that still performs several months after the purchase is the better value. When shopping, notice the budget pens' details and take note of their versatility in comparison to the higher quality pens. Many times, the high-quality pens have richer-colored inks that write with a fluid elegance. There are a lot of budget pens out there that tend to skip or to look brash in color.
To avoid pitfalls when searching for promotional items, consider purchasing the finest quality budget pens for personal use or for advertising. Giving people inferior pens that fall apart or deliver low-grade ink will convey a negative impression that will turn future customers away. The goal of using promotional products is to drive business to your product or to your company, and associating your business with "cheap" products will have the opposite effect. That is why it is so important to provide quality in all aspects of your business; image is everything and pens do more than deliver the written word in this instance.
Remember to keep these aspects in mind when searching for that perfect promotional pen:
Fine, medium, heavy, thick, flat, wide…there are many available varieties and choices that make choosing a pen a complicated decision! Basic pens, such as ball point or retractable, are probably the most common style; however, don't rule out the possibility of high-style pens that come in a variety of designs from the casings to the ink. You can customize fountain pens, cartridge pens, and even disposable pens. Pen designs vary from retractable to spring loaded or refillable.
Factor in the pen’s quality of ink. Budget pens use chemically-treated inks that sometimes contain harmful toxins (not environmentally friendly). Look for soluble or biodegradable pens if the environment is a concern. Be sure to select a pen that will deliver smooth writing with attractive colors!
The ultimate decision in choosing a pen goes beyond the money. Factor in the quality you'll be receiving for the price you're paying. If you're not sure which pen would be the best choice, select a few favorites and request samples so that you can see the differences for yourself. Essentially, you get what you pay for, so choose wisely!
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