How to use budget promos for corporate-brand-building initiatives.
For a long time, successful corporate branding has been accomplished with the help of promotional items. Promo items can help build awareness for political campaigns (remember Barack Obama’s aggressive marketing techniques?), for charitable causes, for business public relations, and for virtually any event in any industry. However, budgets drastically vary depending on the business or organization that uses promotional products, which is why there cannot be a cookie-cutter solution that fits everyone!
Wouldn’t it be nice to promote your event with a promo item that stands out and keeps you within your budget? Well, believe it or not, that criteria isn’t impossible to achieve! Begin your search with affordable and sought-after products like tote bags, promotional pens, or key chains, but be sure to track down the ones that would get noticed in a huge crowd of people. Useful products and entertaining items have increased in popularity, so try to select gifts that would appeal to a wide variety of customers but still adhere to your dollar allowance.
Although basic totes, pens and pencils, key chains, and water bottles make fabulous giveaway items, you may be able to afford similar items that are more exciting. Here are a few budget promotional products that put a "spin" on tried-and-true items:
|Eye-Catching Ceramic Mugs:
Basic white coffee mugs are nice, but you’ll need to step it up if you want to avoid blending in with your competitors. Move away from standard white and choose an inexpensive ceramic mug with brighter colors. You may also choose to give away coffee mugs that incorporate different shapes (like the Wave Mug), larger sizes (like the Bubba Keg Mug), or stylish designs.
|Innovative Writing Utensils:
Everyone uses pens and pencils, which is why they are the most commonly-distributed promotional items. But, lucky for you, cost-effective click pens and wooden pencils don’t have to be boring! Personalize pen-and-highlighter duos (like the Gemini Pen-Highlighter Combo) or mood pencils (like the Mood Color-Changing Pencil with Colored Eraser) for almost exactly the price of "run-of-the-mill" writing instruments and put yourself at an advantage.
|Interactive Key Chains:
Key chains and key tags often pop up in advertising efforts because they tend to stick around for awhile; basic plastic key holders are SUPER common with competitors due to their staying power and affordability. Go in an alternate direction with inexpensive key tags that do more than just display your logo! Customize entertaining key chains that keep customers focused on your brand (like Etch-a-Sketch keychains) or go with flashlight combos (like the Turbo Flashlight Keychain). Also consider colorful key holders that have multiple functions (like Bottle Opener Key Chains or Stress Ball Key Chains).
|Games and Puzzles:
Try customizing puzzle items or games for a promotion that’s completely new and different! Customers will surely get hours of fun out of a Magic Answer Ball. Check into colorful puzzle cubes, desk games, tic-tac-toe games, or the large number of other fun products on the Quality Logo Products site: they’re all available for much less than you’d think!
Even though there is no shortage of possibilities for your promotional products, you may want to consider the following important factors prior to selecting your giveaway items:
Remember that not all promotions are created equal. Think about your advertising objectives before you purchase any promotional items! For example, promo items like pens, custom pencils, or balloons typically provide brand exposure for a shorter term while products like coffee mugs, wall calendars, or key chains provide longer-lasting brand exposure. Always keep your budget in mind but never dismiss the possibility of customizing more than one type of promotional product for your varied marketing strategies!
It would be silly to buy a giveaway item without having it personalized with your logo or corporate brand. Quality Logo Products provides you with additional design guidance for each promo item you customize: if you only have one vectored graphic, then we can fine-tune it to better suit the promotional pens and the cotton t-shirts you purchased from us! That way, your logo will never appear disproportionate or distorted once it’s printed on your products.
Delivery and Shipping
Don’t forget to account for delivery charges and shipping expenses when ordering your promo items! It’s best to go with a promotional products company that can meet your deadline; there are many unscrupulous providers that offer little-to-no assurance that your items will arrive in time for your promotions. Under normal circumstances, Quality Logo Products GUARANTEES to ship your products in a timely fashion (please note: we cannot be responsible for delays made by the carrier actually delivering your items) so that you’ll receive them when you need them! Though Quality Logo Products cannot guarantee an exact delivery time, we do guarantee that they’ll arrive by a certain day! Call us at (866) 312-5646 or email us at firstname.lastname@example.org today to get started with your order of promotional items.
|Article By Jill Tooley|
Jill has been obsessed with words since her fingers could turn the pages of a book. She’s a hopeless bibliophile who recently purchased a Kindle after almost 6 years of radical opposition, and she loves stumbling upon new music on Pandora. Random interests include (but are not limited to) bookstores, movie memorabilia, and adorable rodents. In addition to managing the QLP blog, Jill also manages the content development team, assists with the company’s social media accounts, and writes like a fiend whenever given the chance. You can connect with Jill on Google+.
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